How to Use Your "As Featured In" Feature

Here is a mistake we see constantly: someone invests in a great press feature, shares it once, and then lets it disappear. The article was the hard part. Using it is the easy part, and it is where most of the value actually lives. Unused coverage is wasted coverage.

Here is how to make a feature work for years.

Put it on your website

Your site is where most people land after finding you, so it is where a feature does the most work.

• Add an "As Featured In" section on your homepage with the publication logo. It reassures visitors instantly.
• Link the logo to the actual article, so skeptical visitors can verify it is real.
• Reference it on your about page, where people go to decide if you are legitimate.

A visitor who sees credible coverage on your homepage forms a very different first impression than one who sees only your own claims.

Use it in sales

This is where a feature converts directly.

• Include it in proposals and pitch decks. "Here is a feature on our work" ends objections.
• Add it to your email signature, so it travels with every message you send.
• Send it in follow-ups to warm a prospect who is on the fence.
• Reference it on calls when credibility is the sticking point.

Amplify it across marketing

• Share it on every social channel, and pin it where you can.
• Add it to your media kit and speaker or podcast pitches.
• Include it in your newsletter so your existing audience sees the credibility too.
• Repurpose the key ideas into posts that point back to the article.

Respect the rules

Use the coverage honestly. Reference the publication accurately, link to the real article, and do not imply an endorsement the piece did not make. Honest use of a feature is powerful. Misrepresenting it undermines the credibility you paid for.

Keep the asset alive

• Save the URL, it is a permanent reference you own.
• Keep linking to it, so it keeps earning traffic and search value.
• Build on it, because a body of coverage compounds. One feature is a start; several is a reputation.

The honest framing

A feature does not work on its own. It works when you put it in front of people at the moments they are deciding whether to trust you. The clients who get real results from press are simply the ones who use it everywhere, relentlessly.

Getting started

At Publisive Media, we write and place professionally written feature articles on real publications, and we help you make the most of them, permanent, indexed, and yours to use across your entire business. You approve every word before it goes live.

Want examples of features we have published? Just ask.