How to Get Featured in Dubai Weekly

Generic regional coverage is the easiest thing to buy in the Gulf and the least useful. A piece tied to Dubai specifically does something a piece about the Middle East never does.

A city, not a region

Dubai Weekly covers business, community and the people building things in Dubai, in a profile-led format.

Dubai is a market in its own right, with its own business community and its own way of doing things. A feature set there reads as grounded. A feature about the wider region reads as something assembled from a distance, which is usually what it is.

It is also one of the more accessible entry points into Gulf press, which matters if you are starting a regional presence rather than extending an established one.

Who it suits

Dubai-based businesses, small and medium companies, founders, and local service providers whose customers are in the city.

If your buyer is in Dubai, this is a better use of money than a bigger regional name that treats the Emirates as one undifferentiated audience.

Profile-led means a person

The format is built around people rather than announcements. That means the founder has to be prepared to be the subject: the decision to come here, what the market looked like on arrival, what they would do differently.

A company description submitted in place of a person produces a weak piece regardless of where it runs.

What you can buy

Earned coverage, where a journalist independently decides to write about you, is not for sale anywhere, including here.

A feature written to your brief and approved by you before publication is a secured placement. It is real and it is paid. In Gulf media the supply chain often runs through partners, so it is worth asking not only which route you are buying but how the finished piece will appear.

Getting started

Publisive places clients in Dubai Weekly and across the Emirates press. We write the piece to your brief, you approve every word, and we are clear about what the placement is.