How many people read these publications?
MSN gets about 1.56 billion visits a month, USA Today about 84.5 million, Forbes about 72 million and Business Insider about 40.5 million, according to Semrush estimates checked in September 2026. Below are monthly traffic estimates for 32 publications we place features in, grouped by country.
Read these numbers correctly
- They are estimates. Figures come from Semrush, as reported on HypeStat, or from HypeStat's own estimate where Semrush had none. They are not audited circulation.
- Visits are not people. One reader can visit many times. Where available, unique visitors are shown too.
- Site traffic is not your article's readership. A single article gets a small share of a site's visits. See tier 1 vs tier 2 publications.
- Secured rows are a promise per feature. Where a publication shows 55k+ secured views, that is the minimum secured for every feature placed there, not the site's monthly traffic.
- For EB-1A and O-1 petitions, your attorney may need audited or publisher-reported figures captured at the time of publication. See what counts as major media for USCIS.
United States and global
| Publication | Audience | Unique visitors | Basis |
|---|---|---|---|
| MSNmsn.com | 1.56 billion visits a month | 148.4 million | Semrush estimate |
| Yahoo Financefinance.yahoo.com | 216.8 million visits a month | Not available | HypeStat estimate |
| USA Todayusatoday.com | 84.5 million visits a month | 48 million | Semrush estimate |
| AP Newsapnews.com | 72 million visits a month | 28.1 million | Semrush estimate |
| Forbesforbes.com | 72 million visits a month | 51.8 million | Semrush estimate |
| Bloombergbloomberg.com | 46.9 million visits a month | 23.1 million | Semrush estimate |
| Business Insiderbusinessinsider.com | 40.5 million visits a month | 26 million | Semrush estimate |
| The Hollywood Reporterhollywoodreporter.com | 23.3 million visits a month | 14.9 million | Semrush estimate |
| Benzingabenzinga.com | 4.4 million visits a month | 2.7 million | Semrush estimate |
| International Business Timesibtimes.com | 486,800 visits a month | 385,400 | Semrush estimate |
| Digital Journaldigitaljournal.com | 205,300 visits a month | 161,900 | Semrush estimate |
| NY Weeklynyweekly.com | 55,800 visits a month | 41,900 | Semrush estimate |
| CEO Weeklyceoweekly.com | 37,000 visits a month | 32,900 | Semrush estimate |
| Women's Journal | 55k+ secured views per feature | Not available | Secured |
| Famous Times | 55k+ secured views per feature | Not available | Secured |
| Artist Weekly | 55k+ secured views per feature | Not available | Secured |
| Real Estate Today | 55k+ secured views per feature | Not available | Secured |
| Market Daily | 55k+ secured views per feature | Not available | Secured |
| LA Wire | 55k+ secured views per feature | Not available | Secured |
| US Reporter | 55k+ secured views per feature | Not available | Secured |
| Apple News | 55k+ secured views per feature | Not available | Secured |
| Fast Company Africa & Mexico | 55k+ secured views per feature | Not available | Secured |
UAE and Middle East
| Publication | Audience | Unique visitors | Basis |
|---|---|---|---|
| Gulf Newsgulfnews.com | 12 million visits a month | 5.8 million | Semrush estimate |
| Khaleej Timeskhaleejtimes.com | 10.6 million visits a month | 2 million | Semrush estimate |
| Arabian Businessarabianbusiness.com | 415,000 visits a month | 278,200 | Semrush estimate |
| Harper's Bazaar Arabiaharpersbazaararabia.com | 263,600 visits a month | 233,200 | Semrush estimate |
| Esquire Middle Eastesquireme.com | 35,200 visits a month | 34,900 | Semrush estimate |
| Dubai Weekly | 55k+ secured views per feature | Not available | Secured |
| Grazia Middle East | 55k+ secured views per feature | Not available | Secured |
United Kingdom
| Publication | Audience | Unique visitors | Basis |
|---|---|---|---|
| The Independentindependent.co.uk | 40.9 million visits a month | 22.3 million | Semrush estimate |
| Rolling Stone UKrollingstone.co.uk | 156,800 visits a month | 123,900 | Semrush estimate |
| Elle UK | 55k+ secured views per feature | Not available | Secured |
Australia
| Publication | Audience | Unique visitors | Basis |
|---|---|---|---|
| The Canberra Timescanberratimes.com.au | 732,900 visits a month | 324,200 | Semrush estimate |
| Harper's Bazaar Australiaharpersbazaar.com.au | 332,400 visits a month | 276,000 | Semrush estimate |
| Forbes Australiaforbes.com.au | 327,600 visits a month | 234,000 | Semrush estimate |
| Men's Health Australiamenshealth.com.au | 179,700 visits a month | 145,800 | Semrush estimate |
| Smart Companysmartcompany.com.au | 176,200 visits a month | 139,800 | Semrush estimate |
| Lawyers Weeklylawyersweekly.com.au | 120,700 visits a month | 63,600 | Semrush estimate |
| Australian Times | 55k+ secured views per feature | Not available | Secured |
| Rolling Stone Australia | 55k+ secured views per feature | Not available | Secured |
| Variety Australia | 55k+ secured views per feature | Not available | Secured |
Canada
| Publication | Audience | Unique visitors | Basis |
|---|---|---|---|
| National Postnationalpost.com | 3.7 million visits a month | 1.4 million | Semrush estimate |
| Montreal Gazettemontrealgazette.com | 2.4 million visits a month | Not available | HypeStat estimate |
| Toronto Suntorontosun.com | 2 million visits a month | 891,300 | Semrush estimate |
| Vancouver Sunvancouversun.com | 1.6 million visits a month | 672,000 | Semrush estimate |
| Financial Postfinancialpost.com | 1 million visits a month | 543,200 | Semrush estimate |
| Elle Canadaellecanada.com | 213,800 visits a month | 148,400 | Semrush estimate |
Common questions
How many monthly visitors does MSN have?
About 1.56 billion visits a month from about 148.4 million unique visitors, according to Semrush estimates checked in September 2026. That is traffic to the whole site, not the readership of any single article.
How many monthly visitors does USA Today have?
About 84.5 million visits a month from about 48 million unique visitors, according to Semrush estimates checked in September 2026. That is traffic to the whole site, not the readership of any single article.
How many monthly visitors does Forbes have?
About 72 million visits a month from about 51.8 million unique visitors, according to Semrush estimates checked in September 2026. That is traffic to the whole site, not the readership of any single article.
How many monthly visitors does Business Insider have?
About 40.5 million visits a month from about 26 million unique visitors, according to Semrush estimates checked in September 2026. That is traffic to the whole site, not the readership of any single article.
How many monthly visitors does Yahoo Finance have?
About 216.8 million visits a month, according to HypeStat estimates checked in September 2026. That is traffic to the whole site, not the readership of any single article.
How many monthly visitors does NY Weekly have?
About 55,800 visits a month from about 41,900 unique visitors, according to Semrush estimates checked in September 2026. That is traffic to the whole site, not the readership of any single article.
How many monthly visitors does CEO Weekly have?
About 37,000 visits a month from about 32,900 unique visitors, according to Semrush estimates checked in September 2026. That is traffic to the whole site, not the readership of any single article.
How many monthly visitors does Gulf News have?
About 12 million visits a month from about 5.8 million unique visitors, according to Semrush estimates checked in September 2026. That is traffic to the whole site, not the readership of any single article.
How many monthly visitors does Khaleej Times have?
About 10.6 million visits a month from about 2 million unique visitors, according to Semrush estimates checked in September 2026. That is traffic to the whole site, not the readership of any single article.
How many monthly visitors does The Independent have?
About 40.9 million visits a month from about 22.3 million unique visitors, according to Semrush estimates checked in September 2026. That is traffic to the whole site, not the readership of any single article.
How many monthly visitors does Forbes Australia have?
About 327,600 visits a month from about 234,000 unique visitors, according to Semrush estimates checked in September 2026. That is traffic to the whole site, not the readership of any single article.
How many monthly visitors does Financial Post have?
About 1 million visits a month from about 543,200 unique visitors, according to Semrush estimates checked in September 2026. That is traffic to the whole site, not the readership of any single article.
How many monthly visitors does National Post have?
About 3.7 million visits a month from about 1.4 million unique visitors, according to Semrush estimates checked in September 2026. That is traffic to the whole site, not the readership of any single article.