Forbes monthly visitors and readership
Forbes gets about 72 million visits a month from about 51.8 million unique visitors, according to Semrush estimates checked in September 2026.
72 million
51.8 million
United States and global
forbes.com
Semrush estimate via HypeStat, checked September 2026. Estimates, not audited circulation.
About Forbes
Forbes covers business, entrepreneurship, leadership, investing and technology, and is one of the most recognised business publications in the world.
What the numbers mean for a feature
These figures describe the whole site. An individual article gets a share of that traffic, not all of it, and each visitor comes back about 1.4 times a month.
A Forbes feature is shorthand for credibility. Investors, partners and customers recognise the name instantly, and the coverage keeps working for you every time someone searches you.
Compare other United States and global publications
- MSN1.56 billion visits a month
- Yahoo Finance216.8 million visits a month
- USA Today84.5 million visits a month
- AP News72 million visits a month
- Bloomberg46.9 million visits a month
- Business Insider40.5 million visits a month
Common questions
How many monthly visitors does Forbes have?
Forbes gets about 72 million visits a month from about 51.8 million unique visitors, according to Semrush estimates checked in September 2026.
What is Forbes's monthly readership?
The closest public measure is unique visitors: about 51.8 million a month (Semrush estimate, September 2026). Each visitor comes back about 1.4 times a month, which is why visits are higher than readers.
Will an article in Forbes be read by all of those visitors?
No. That is traffic to the whole site. A single article gets a share of it, and its lasting value is that it stays published and appears when people search your name.
Where do these Forbes traffic numbers come from?
Semrush estimates as reported on HypeStat, checked in September 2026. They are third-party estimates, not audited circulation, and are refreshed every few months.
How do I get featured in Forbes?
With Publisive Media you choose Forbes, share your story through a short questionnaire, our editorial team writes the feature, you approve every word, and we handle the placement.