PR in Australia

You pick the titles you want from our Australian network, tell us your story through a short questionnaire, and our editorial team writes the feature. Nothing goes live until you have read it and approved it, and we handle the placement with the publication.

No, and we would rather tell you that up front. The Australian Financial Review, The Australian, the Sydney Morning Herald, The Age, news.com.au and the ABC are not part of our network. No agency can sell you a guaranteed placement in them, and an offer to do so for a set fee is describing something other than what you think you are buying.

Australia is the largest network we run outside the United States. It covers Forbes Australia and consumer titles including Harper's Bazaar, Men's Health, Women's Health, Esquire, Variety and Rolling Stone, a deep professional-services layer including Lawyers Weekly, Accountant Daily, Money Management and The Adviser, and more than thirty regional daily and community newspapers from the Newcastle Herald to Queensland Country Life.

No. What matters to an Australian editor is whether the story means something to an Australian reader. We regularly place founders and businesses based overseas who are entering the market, hiring here, or want to be visible to Australian customers and partners.

Often, yes. If you sell to accountants, a feature in Accountant Daily reaches more of your actual buyers than a general news piece would, and it carries more weight with them. The Australian trade titles are unusually well read within their professions, which is why we treat that layer as a strength rather than a consolation prize.