PR in Australia
Australian buyers check you before they call you, and what they find is Australian. A feature in a US business title does very little for a founder whose customers, referrers and regulators are in Sydney, Melbourne or Brisbane. Our Australian network is the largest we run anywhere outside the States, and it goes deeper into trade and regional press than most agencies bother with.
- 86 publications
- You approve every word
- Unlimited revisions
What we cover here, and what we do not
We are straight about the shape of it. Our network runs from Forbes Australia and the Condé Nast and Are Media consumer titles, through a genuinely strong professional-services layer that lawyers, accountants, brokers and advisers actually read, and out into the regional daily papers. We do not place in the Australian Financial Review, The Australian, the Sydney Morning Herald, The Age, news.com.au or the ABC. Nobody sells those, and a fee-for-placement offer in any of them is describing something other than what you think you are buying.
Publications we place in across Australia
All 86 of them, named. The ones with their own page are linked; ask us about any of the rest.
- Forbes AustraliaBusiness, entrepreneurship and wealthSee the page
- The Canberra TimesDaily paper of the national capitalSee the page
- Australian TimesNews and features for Australians at home and abroadSee the page
- Variety (Australia)Film, television and the entertainment industrySee the page
- Rolling Stone (Australia)Music, entertainment and cultureSee the page
- Harper's Bazaar (Australia)Fashion, beauty and luxurySee the page
- Men's Health (Australia)Fitness, health and men's lifestyleSee the page
- Lawyers WeeklyThe legal profession's trade titleSee the page
- Smart Company AustraliaSmall business, startups and foundersSee the page
- Esquire (Australia)Men's style, culture and business
- Women's Health (Australia)Health, fitness and wellbeing
- Hypebeast (Australia)Streetwear, sneakers and youth culture
- Hypebae (Australia)Women's streetwear, beauty and culture
- IB Times (AU)Business, technology and news
- The Mandarin (Australia)Public sector, policy and government
- Newcastle HeraldDaily paper for Newcastle and the Hunter
- Illawarra MercuryDaily paper for Wollongong and the Illawarra
- The ExaminerDaily paper for northern Tasmania
- The AdvocateDaily paper for Tasmania's north-west coast
- Bendigo AdvertiserDaily paper for Bendigo and central Victoria
- The CourierDaily paper for Ballarat
- The Daily AdvertiserDaily paper for Wagga Wagga and the Riverina
- The StandardDaily paper for Warrnambool and south-west Victoria
- The LeaderRegional news and community features
- Western AdvocateDaily paper for Bathurst and the central west
- Central Western DailyDaily paper for Orange and the central west
- Northern Daily LeaderDaily paper for Tamworth and New England
- Daily LiberalDaily paper for Dubbo and the Orana
- Maitland MercuryHunter Valley news, one of Australia's oldest papers
- Port Stephens ExaminerPort Stephens community news
- PortnewsPort Macquarie and the mid-north coast
- South Coast RegisterShoalhaven and the NSW south coast
- Southern Highland NewsBowral and the Southern Highlands
- Goulburn PostGoulburn and the southern tablelands
- Bega District NewsBega Valley and the far south coast
- Armidale ExpressArmidale and the New England tablelands
- Blue Mountain GazetteBlue Mountains community news
- Hawkesbury GazetteHawkesbury region news
- Macleay ArgusKempsey and the Macleay Valley
- Mudgee GuardianMudgee and the central tablelands
- BordermailAlbury-Wodonga and the border region
- Mail TimesHorsham and the Wimmera
- Jimboomba TimesLogan and the Scenic Rim, Queensland
- Redland City BulletinRedlands and Brisbane's bayside
- Queensland Country LifeQueensland rural business and agriculture
- North Queen Land RegisterNorth Queensland rural news
- Northwest StarMount Isa and north-west Queensland
- Katherine TimesKatherine and the Northern Territory
- Bunbury MailBunbury and the south-west of WA
- Busselton MailBusselton and Geographe Bay
- Margaret River MailMargaret River wine region
- Mandurah MailMandurah and the Peel region, WA
- The LandNSW agriculture and rural business
- Stock and LandVictorian agriculture and livestock
- Stock JournalSouth Australian agriculture
- Farm WeeklyWestern Australian agriculture
- Accountant DailyAccounting profession and tax practitioners
- Accounting TimesAccounting industry news and analysis
- Investor DailyInstitutional investment and funds management
- Money ManagementFinancial advice and wealth management
- NesteggPersonal finance and retirement planning
- Super ReviewSuperannuation industry
- SMSF AdviserSelf-managed super funds
- IFAIndependent financial advisers
- Adviser InnovationTechnology for financial advice practices
- The AdviserMortgage and finance broking
- Broker DailyCommercial and residential broking
- Fintech BusinessFinancial technology and payments
- Real Estate BusinessReal estate agencies and principals
- Smart Property InvestmentProperty investors and portfolio building
- Residential Property ManagementProperty management profession
- Property BuzzAustralian property market news
- HR LeaderHuman resources and workplace leadership
- Wellness DailyHealth, wellbeing and lifestyle
- Cyber DailyCybersecurity and information security
- Defence ConnectDefence industry and national security
- Space Connect OnlineSpace industry and aerospace
- Australian AviationAviation industry and airlines
- World of AviationGlobal aviation news for an Australian readership
- The Brag (Australia)Music, culture and nightlife
- Music FeedsAustralian and international music news
- Tone Deaf (Australia)Music news and artist features
- The Music NetworkMusic industry trade
- Carousel BondiSydney lifestyle, food and culture
- Life Without AndyFashion, art and youth culture
- Who Design TodayDesign, architecture and interiors
How it works
Pick your market
Tell us which region your customers, partners or investors are actually in. That decides the publication, not the other way round.
Share your story
A short questionnaire covers your background, what you do and the links you want included.
We write your feature
Our editorial team writes the piece and sends it over for review before anything is placed.
Approve and publish
Unlimited revisions until you are satisfied. Nothing goes live without your approval.
Most requested in Australia
- Get featured in Forbes Australia
- Get featured in The Canberra Times
- Get featured in Australian Times
- Get featured in Variety (Australia)
- Get featured in Rolling Stone (Australia)
- Get featured in Harper's Bazaar (Australia)
- Get featured in Men's Health (Australia)
- Get featured in Lawyers Weekly
- Get featured in Smart Company Australia
Common questions about PR in Australia
How do you get featured in Australian media?
You pick the titles you want from our Australian network, tell us your story through a short questionnaire, and our editorial team writes the feature. Nothing goes live until you have read it and approved it, and we handle the placement with the publication.
Can you get me into the AFR, The Australian or the Sydney Morning Herald?
No, and we would rather tell you that up front. The Australian Financial Review, The Australian, the Sydney Morning Herald, The Age, news.com.au and the ABC are not part of our network. No agency can sell you a guaranteed placement in them, and an offer to do so for a set fee is describing something other than what you think you are buying.
Which Australian publications can Publisive place features in?
Australia is the largest network we run outside the United States. It covers Forbes Australia and consumer titles including Harper's Bazaar, Men's Health, Women's Health, Esquire, Variety and Rolling Stone, a deep professional-services layer including Lawyers Weekly, Accountant Daily, Money Management and The Adviser, and more than thirty regional daily and community newspapers from the Newcastle Herald to Queensland Country Life.
Do you have to be an Australian business to be featured in Australian press?
No. What matters to an Australian editor is whether the story means something to an Australian reader. We regularly place founders and businesses based overseas who are entering the market, hiring here, or want to be visible to Australian customers and partners.
Is trade press worth more than a national title for an Australian business?
Often, yes. If you sell to accountants, a feature in Accountant Daily reaches more of your actual buyers than a general news piece would, and it carries more weight with them. The Australian trade titles are unusually well read within their professions, which is why we treat that layer as a strength rather than a consolation prize.
Reach the people who are actually in Australia
Tell us your market and what you want to be known for. We will recommend the publications that fit, and say so if none of them do.