USA Today monthly visitors and readership
USA Today gets about 84.5 million visits a month from about 48 million unique visitors, according to Semrush estimates checked in September 2026.
84.5 million
48 million
United States and global
usatoday.com
Semrush estimate via HypeStat, checked September 2026. Estimates, not audited circulation.
About USA Today
USA Today is one of the highest-circulation national newspapers in the United States, covering news, money, life, tech and travel.
What the numbers mean for a feature
These figures describe the whole site. An individual article gets a share of that traffic, not all of it, and each visitor comes back about 1.8 times a month.
USA Today gives you reach beyond a business audience. It is a name almost everyone knows, which makes it powerful social proof for consumer brands and public-facing experts.
Compare other United States and global publications
- MSN1.56 billion visits a month
- Yahoo Finance216.8 million visits a month
- AP News72 million visits a month
- Forbes72 million visits a month
- Bloomberg46.9 million visits a month
- Business Insider40.5 million visits a month
Common questions
How many monthly visitors does USA Today have?
USA Today gets about 84.5 million visits a month from about 48 million unique visitors, according to Semrush estimates checked in September 2026.
What is USA Today's monthly readership?
The closest public measure is unique visitors: about 48 million a month (Semrush estimate, September 2026). Each visitor comes back about 1.8 times a month, which is why visits are higher than readers.
Will an article in USA Today be read by all of those visitors?
No. That is traffic to the whole site. A single article gets a share of it, and its lasting value is that it stays published and appears when people search your name.
Where do these USA Today traffic numbers come from?
Semrush estimates as reported on HypeStat, checked in September 2026. They are third-party estimates, not audited circulation, and are refreshed every few months.
How do I get featured in USA Today?
With Publisive Media you choose USA Today, share your story through a short questionnaire, our editorial team writes the feature, you approve every word, and we handle the placement.