Business Insider monthly visitors and readership
Business Insider gets about 40.5 million visits a month from about 26 million unique visitors, according to Semrush estimates checked in September 2026.
40.5 million
26 million
United States and global
businessinsider.com
Semrush estimate via HypeStat, checked September 2026. Estimates, not audited circulation.
About Business Insider
Business Insider covers business, tech, finance and strategy for a large, digitally native professional audience.
What the numbers mean for a feature
These figures describe the whole site. An individual article gets a share of that traffic, not all of it, and each visitor comes back about 1.6 times a month.
Business Insider carries weight with a younger professional and investor audience, and its articles tend to travel well across social platforms and search.
Compare other United States and global publications
- MSN1.56 billion visits a month
- Yahoo Finance216.8 million visits a month
- USA Today84.5 million visits a month
- AP News72 million visits a month
- Forbes72 million visits a month
- Bloomberg46.9 million visits a month
Common questions
How many monthly visitors does Business Insider have?
Business Insider gets about 40.5 million visits a month from about 26 million unique visitors, according to Semrush estimates checked in September 2026.
What is Business Insider's monthly readership?
The closest public measure is unique visitors: about 26 million a month (Semrush estimate, September 2026). Each visitor comes back about 1.6 times a month, which is why visits are higher than readers.
Will an article in Business Insider be read by all of those visitors?
No. That is traffic to the whole site. A single article gets a share of it, and its lasting value is that it stays published and appears when people search your name.
Where do these Business Insider traffic numbers come from?
Semrush estimates as reported on HypeStat, checked in September 2026. They are third-party estimates, not audited circulation, and are refreshed every few months.
How do I get featured in Business Insider?
With Publisive Media you choose Business Insider, share your story through a short questionnaire, our editorial team writes the feature, you approve every word, and we handle the placement.