Business Insidermonthly visitors
Business Insider gets about 40.5 million visits a month from about 26 million unique visitors. Publisive Media last checked the figure in September 2026, against Semrush estimates.
- Monthly visits
- 40.5 million
- Unique visitors
- 26 million
- Market
- United States and globalbusinessinsider.com
Semrush estimate via HypeStat, checked September 2026. Estimates, not audited circulation.
About Business Insider
Business Insider covers business, tech, finance and strategy for a large, digitally native professional audience.
What the numbers mean for a feature
These figures describe the whole site. An individual article gets a share of that traffic, not all of it, and each visitor comes back about 1.6 times a month.
Business Insider carries weight with a younger professional and investor audience, and its articles tend to travel well across social platforms and search.
Want to be in Business Insider?
We write the feature, you approve every word, and we secure the placement.
Questions about Business Insider
01How many monthly visitors does Business Insider have?
Business Insider gets about 40.5 million visits a month from about 26 million unique visitors. Publisive Media last checked the figure in September 2026, against Semrush estimates.
02What is Business Insider's monthly readership?
The closest public measure is unique visitors: about 26 million a month (Semrush estimate, September 2026). Each visitor comes back about 1.6 times a month, which is why visits are higher than readers.
03Will an article in Business Insider be read by all of those visitors?
No. That is traffic to the whole site. A single article gets a share of it, and its lasting value is that it stays published and appears when people search your name.
04Where do these Business Insider traffic numbers come from?
Publisive Media compiles them from Semrush estimates as reported on HypeStat, last checked in September 2026. They are third-party estimates, not audited circulation, and we refresh them every few months.
05How do I get featured in Business Insider?
With Publisive Media you choose Business Insider, share your story through a short questionnaire, our editorial team writes the feature, you approve every word, and we handle the placement.