How to Get Featured in Inverse
Inverse draws about 1.5 million monthly visits, holds a domain rating of 83, passes a do-follow link, and publishes in one to two weeks.
Science made interesting rather than simple
Inverse covers science, technology, space, health and culture for a readership that is curious without being specialist. About 1.5 million monthly visits at a domain rating of 83, with a do-follow link.
The useful distinction is against Ars Technica, which writes for specialists and demands technical depth. Inverse writes for intelligent non-specialists and demands that the idea be interesting. That is a lower technical bar and a higher editorial one.
The routes in
Science and research with a story in it.
Space and astronomy, heavily covered.
Health and the body, within responsible limits.
Technology and its cultural consequences.
A placed feature, written and approved by you before it runs. That is what we handle, and it is a different product from an editor there choosing to write about you.
How long it takes
One to two weeks. About average. Plan for the top of the range rather than the bottom, and remember your own approval sits inside the window rather than after it.
Links and indexing
Do-follow, at a domain rating of 83. That is uncommon at this size: across our catalogue the larger a publication is, the less likely it is to pass authority, which is the whole finding in which publications give do-follow links.
It indexes and AI engines read it, so the piece works as a citation when someone asks an assistant about you, not only as a link.
What gets turned down
Products with no idea behind them.
Research claims that overstate what the work shows.
Pure business stories, since the subject is science and culture.
Who it suits
Research-led companies. Space and deep tech businesses. Health and biotech with something explicable. Science communicators. Anyone whose work is genuinely interesting to explain.
The short version
1.5 million monthly visits, domain rating 83, do-follow, one to two weeks. Science for the curious rather than the specialist, with a link attached.
Get featured in Inverse, or see what it reaches.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01How do you get featured in Inverse?
Three routes: pitch an editor directly, be quoted as an expert in a piece they are already writing, or use a placement service. We write the article, you approve every word, and we secure the placement. Inverse draws about 1.5 million monthly visits and publishes in one to two weeks.
02How long does it take to get published in Inverse?
About one to two weeks from approval to publication, against a market average of roughly two weeks. Your own review sits inside that window rather than after it.
03Does Inverse give a do-follow link?
Inverse passes a do-follow link, at a domain rating of 83. That is unusual at this size, because the larger a publication is the less likely it is to pass authority.
04How is Inverse different from Ars Technica?
The audience and the bar. Ars Technica writes for specialists and demands technical depth. Inverse writes for intelligent non-specialists and demands that the idea be genuinely interesting. A research-led company with an explicable story fits Inverse; one with a deep technical finding fits Ars Technica.
