How to Get Featured in Real Estate Today
A buyer comparing agents wants somebody established in property specifically. Here is what a property title says that a business one does not.
A seller choosing between three agents is not assessing business acumen in general. They are deciding who knows property, and the publication your feature sits in answers that before the first sentence.
Matching the decision
Real Estate Today covers the property market, agents and the wider industry, with news and lifestyle coverage for people buying, selling and working in real estate.
A feature in a general business title says you run a business. A feature in a property title says you work in property, which is the thing the reader is actually trying to establish. The subject matter matching the decision is worth more than a larger audience that is thinking about something else.
Who it suits
Real estate agents and brokers, property developers, and property investors and managers.
For an agent, this is one of the more directly useful placements available, because the article does a job in a listing presentation that a general business feature cannot.
What works
Market knowledge. What is happening in a local market, what a change means for buyers or sellers, what somebody should know before a transaction.
The strongest pieces are useful to a reader who is not your client. Advice that is genuinely helpful positions you better than a profile explaining how successful you are.
Earned versus secured
A journalist independently deciding to cover you is earned coverage and cannot be bought.
A feature written to your brief and approved by you before publication is a secured placement: real, indexed, and paid. Both routes exist in property media as everywhere else, and the only thing that matters is being told which one you have.
Getting started
Publisive places clients in Real Estate Today and across property and business press. We write the piece to your brief, you approve every word, and we are straight about what the placement is.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01Why a property title rather than a business one?
Because the subject matter matches the decision. A business feature says you run a business. A property feature says you work in property, which is the thing a buyer or seller is trying to establish before they choose an agent.
02What kind of content works best?
Market knowledge: what is happening in a local market, what a change means for buyers or sellers, what somebody should know before a transaction. The strongest pieces are useful to readers who are not your clients.
03Can Real Estate Today coverage be purchased?
A secured placement can be, written to your brief and approved by you before publication. A journalist independently deciding to cover you is earned coverage and is not for sale.
