How to Get Featured in Time
Time draws about 10.9 million monthly visits and holds a domain rating of 92. By traffic it is smaller than the New York Post, Reuters or the Wall Street Journal. By recognition it beats all of them, and recognition is what it is for.
The actual asset
Most publications need a sentence of explanation when you cite them. Time does not.
That matters specifically in the places where coverage gets skimmed rather than read: a pitch deck, a speaker bio, a visa petition, a profile a stranger scans in ten seconds. The name does its work before anyone opens the link.
It is also one of very few American titles recognised on sight outside the United States, which is why it appears so often in immigration and international contexts.
So do not judge this one on its traffic number. 10.9 million is respectable rather than remarkable, and it is not the point.
The routes in
Lists and recognitions. Time's annual lists are its most visible product. They are editorially chosen, not purchasable, and the selection process is opaque by design.
News coverage. Something consequential happening to you or your company, assessed by a general-interest newsroom rather than a trade one. The bar is public significance, not commercial significance.
Commentary. Time runs outside voices on subjects of broad public interest. Not industry commentary, public commentary. The distinction is what most submissions fail on.
A placed feature. A written article you approve before publication. This is what we handle, and as always it is a different product from a Time correspondent deciding to write about you.
One to two weeks
Around the market average, and faster than the Wall Street Journal's three to four.
As with every title, the step that actually slips is your own approval. Allow four weeks end to end if the date is fixed.
Links
Nofollow. No SEO authority passes. Entirely expected at DR 92, and not what anyone is buying here.
The feature appears when someone searches your name, which for this title is most of the value, and it is read by AI engines.
What gets turned down
Anything whose interest is confined to an industry. Time is general-interest; a trade publication is where industry-specific arguments belong, and trade vs consumer publication sets out why that is usually the better home anyway.
Promotion without a public angle. The question Time asks is why a general reader should care, and "because it is my company" is not an answer.
Who it suits
Anyone whose credentials get skimmed rather than read. Visa and immigration petitions, where recognisability of the publication is part of what is being assessed, covered further in what counts as major media for USCIS. Founders and executives with an international audience who need a name that survives translation.
The short version
10.9 million monthly visits, DR 92, one to two weeks, nofollow.
Smaller than several titles on this list and more recognisable than all of them. You are buying the name, not the number.
Use it where your coverage will be glanced at rather than read.
See our Time page, or tier 1 vs tier 2 publications for how recognition and reach come apart.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01How do you get featured in Time?
Through its editorially chosen lists, which are not purchasable, through news coverage where the bar is public rather than commercial significance, through commentary on subjects of broad public interest, or through a placed feature you approve before publication.
02Is Time worth it if it has less traffic than other titles?
Often yes, because you are not buying the traffic. Time is recognised on sight almost everywhere, including outside the United States, and that matters in the places where coverage is glanced at rather than read: a pitch deck, a speaker bio, a visa petition.
03How long does it take to get published in Time?
One to two weeks, around the market average and faster than the Wall Street Journal's three to four weeks. Allow four weeks end to end if the date is fixed, since your own approval step adds to it.
04What kind of stories does Time turn down?
Anything whose interest is confined to one industry, because Time is general-interest and industry arguments belong in a trade publication. And promotion with no public angle: the question it asks is why a general reader should care.
