How to Get Featured in the Toronto Sun
Toronto Sun draws about 2 million monthly visits, holds a domain rating of 81, and publishes in four to six weeks.
A tabloid register, a Toronto readership
The Toronto Sun covers news, sport, politics and city life for a Toronto readership in a tabloid register: short, direct, consumer-facing. About 2 million monthly visits at a domain rating of 81.
Its audience is broader and less corporate than the broadsheets, which suits a consumer business and does not suit a complex B2B proposition. Like the other Postmedia papers on our list it runs a four to six week process, so plan accordingly.
The routes in
Local news and city stories.
Consumer and cost-of-living angles.
Sport, which it covers heavily.
Human-interest stories with a business behind them.
A placed feature, written and approved by you before it runs. That is what we handle, and it is a different product from an editor there choosing to write about you.
How long it takes
Four to six weeks. Slower than the market average of roughly two weeks, so start early and do not hang a fixed launch date on it.
Build your own review time into that rather than onto the end of it.
Links and indexing
Nofollow. No ranking authority passes, which is normal at a domain rating of 81. Buy it for the audience and the name, not for your rankings.
It indexes. Our placement catalogue records it as not read by AI engines, so treat that visibility as absent rather than assumed.
What gets turned down
Complex propositions, given the format.
B2B pitches, since the readership is consumer.
Anything with no Toronto connection.
Who it suits
Toronto consumer businesses. Retail, hospitality and services. Sports-adjacent businesses. Anyone whose customer is a Toronto resident rather than a Toronto executive.
The short version
2 million monthly visits, domain rating 81, nofollow, four to six weeks. Toronto's tabloid readership, which is a different audience from the city's business press.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01How do you get featured in Toronto Sun?
Three routes: pitch an editor directly, be quoted as an expert in a piece they are already writing, or use a placement service. We write the article, you approve every word, and we secure the placement. Toronto Sun draws about 2 million monthly visits and publishes in four to six weeks.
02How long does it take to get published in Toronto Sun?
About four to six weeks from approval to publication, against a market average of roughly two weeks. Your own review sits inside that window rather than after it.
03Does Toronto Sun give a do-follow link?
Toronto Sun marks its outbound links nofollow, so no ranking authority passes. It is bought for the audience and the name.
04Is the Toronto Sun a consumer or business publication?
Consumer. Its register is tabloid and its readership is broader and less corporate than the Toronto broadsheets, with heavy coverage of news, sport and city life. A retail, hospitality or consumer services business fits; a complex B2B proposition does not.
