Get featured inVariety
We write a custom feature about you or your business and secure the placement in Variety. You approve every word before it goes live.
Why a feature in Variety matters
Being covered where the decision-makers already read beats being covered somewhere larger that they do not. Variety is part of the working day for the people who greenlight projects, sign talent and buy formats, which makes a feature there a professional credential rather than general publicity.
- Actors, directors and producers
- Production and distribution companies
- Anyone attached to a project in development
About Variety
Variety has covered the entertainment business since 1905. It reports on film, television, streaming, music and the deals behind them, and its readership is the industry itself: studios, agencies, producers, commissioners and the people who work for them.
Where Variety sits in a global, syndicated readership
- The Daily Front RowWhat the fashion industry reads about itself119,000
- GQ South AfricaGQ for the continent's largest consumer market99,200
- Morning HoneyCelebrity and style news, newsletter first93,300
- KALTBLUT MagazineBerlin independent, art and fashion together65,600
- Apple NewsDistribution, not a newsroomnot measured
- Fast Company Africa & MexicoThe Africa and Mexico editionsnot measured
- Variety this pageThe trade that the industry reads before lunchnot measured
A feature here tends to suit
How we get you in Variety
01Choose your outlet
You tell us where you want to appear. We onboard you and secure your feature slot.
02Share your story
Fill out a simple questionnaire at your own pace: background, achievements, photos and links.
03We write your feature
Our editorial team turns your details into a polished feature and sends it to you for review.
04Approve and go live
With unlimited revisions, we only publish once you are satisfied. Then you get your live link.
Other publications we place clients in
Ready to appear in Variety?
Tell us about yourself and we will map out the fastest path to your feature. You approve every word.
Not sure yet? Get a free press check and see what Google shows about you first.
Questions about Variety
01How do I get featured in Variety?
You choose Variety as your outlet, share your story through our questionnaire, and our editorial team writes your feature. You approve every word before it goes live, and we handle the placement from there.
02What exactly do I get with Variety?
A written feature about you, published on Variety and permanently indexed, which you approve before it goes live. We do not state whether it runs as ordinary editorial or in a branded section, because that varies by outlet and we would rather say nothing than tell you something we have not confirmed. Ask us and we will tell you what we know.
03How long does it take?
It depends on the publication. Each outlet runs on its own publishing schedule, and timing also depends on how quickly the draft is approved. The timeframe for your chosen publication is set out in your service agreement.
04What if I am not happy with the draft?
You get unlimited revisions. We only publish once you are fully satisfied, and our work is backed by a money-back guarantee.