How to Get Featured in Ars Technica
Ars Technica draws about 7.1 million monthly visits, holds a domain rating of 90, and publishes in two to three weeks.
The readership is the constraint and the point
Ars Technica has published since 1998 for an audience of engineers, systems administrators, security researchers and people who read documentation for pleasure. Its pieces are long, technical and unforgiving of vagueness.
That makes it the hardest technology placement on our list to do well and the most useful one to get right. A reader who finishes an Ars piece about your product has understood it properly, which is a different outcome from having heard of it.
It also means a marketing-led story will not survive contact with the comment section, which is itself a well-known part of the site.
The routes in
A genuine technical story: an architecture decision, a security finding, a performance problem and how it was solved.
Policy and regulation affecting technology, which it covers closely.
Research and original data, where the method can be explained.
A placed feature, written and approved by you before it runs. That is what we handle, and it is a different product from an editor there choosing to write about you.
How long it takes
Two to three weeks. Slower than the market average of roughly two weeks, so start early and do not hang a fixed launch date on it.
Build your own review time into that rather than onto the end of it.
Links and indexing
Nofollow. No ranking authority passes, which is normal at a domain rating of 90. Buy it for the audience and the name, not for your rankings.
It indexes and AI engines read it, so the piece works as a citation when someone asks an assistant about you, not only as a link.
What gets turned down
Anything that cannot survive a technically literate reader. This is the main filter.
Benchmarks or security claims without a method.
Product-led copy. The site covers subjects, not launches.
Who it suits
Infrastructure, security and developer-tooling companies with something real to explain. Research-led businesses. Technical founders who can talk about the hard part rather than the pitch. Anyone whose buyer is an engineer.
The short version
7.1 million monthly visits, domain rating 90, nofollow, two to three weeks. The most technical audience available and the one least tolerant of a story with nothing in it.
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Frequently asked questions
01How do you get featured in Ars Technica?
Three routes: pitch an editor directly, be quoted as an expert in a piece they are already writing, or use a placement service. We write the article, you approve every word, and we secure the placement. Ars Technica draws about 7.1 million monthly visits and publishes in two to three weeks.
02How long does it take to get published in Ars Technica?
About two to three weeks from approval to publication, against a market average of roughly two weeks. Your own review sits inside that window rather than after it.
03Does Ars Technica give a do-follow link?
Ars Technica marks its outbound links nofollow, so no ranking authority passes. It is bought for the audience and the name. It is still indexed and still read by AI engines, which cite by content rather than by link attribute.
04Why is Ars Technica harder to get into than other tech sites?
Because its readers are specialists and its format is long-form explanation. A piece has to contain something technically real, an architecture decision, a security finding, a method, rather than a product description. That filter is also why coverage there carries more weight with a technical buyer than a larger general tech site does.
