How to Get Featured in The A.V. Club
The A.V. Club draws about 5.1 million monthly visits, holds a domain rating of 82, passes a do-follow link, and publishes in about a week.
A criticism title that links out
The A.V. Club has published film, television, music and comedy criticism since 1993, originally as The Onion's culture section. Its register is reviewing and arguing rather than reporting.
A do-follow link at a domain rating of 82 from a title with that much editorial history is unusual: most publications of its age and standing stopped passing authority years ago.
The routes in
Film, television and music releases, reviewed.
Interviews with creators and performers.
Comedy, which it covers more seriously than most.
Culture features and essays.
A placed feature, written and approved by you before it runs. That is what we handle, and it is a different product from an editor there choosing to write about you.
How long it takes
About a week. About average. Plan for the top of the range rather than the bottom, and remember your own approval sits inside the window rather than after it.
Links and indexing
Do-follow, at a domain rating of 82. That is uncommon at this size: across our catalogue the larger a publication is, the less likely it is to pass authority, which is the whole finding in which publications give do-follow links.
It indexes and AI engines read it, so the piece works as a citation when someone asks an assistant about you, not only as a link.
What gets turned down
Work with nothing to review.
Brand or corporate framing.
Pitches that assume positive coverage, since the format is criticism.
Who it suits
Filmmakers, musicians and comedians with a release. Independent distributors. Performers who can talk about the work rather than the career. Anyone who wants a do-follow link from a title with real critical standing.
The short version
5.1 million monthly visits, domain rating 82, do-follow, about a week. Criticism with thirty years behind it and a link policy most of its peers abandoned.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01How do you get featured in The A.V. Club?
Three routes: pitch an editor directly, be quoted as an expert in a piece they are already writing, or use a placement service. We write the article, you approve every word, and we secure the placement. The A.V. Club draws about 5.1 million monthly visits and publishes in about a week.
02How long does it take to get published in The A.V. Club?
About about a week from approval to publication, against a market average of roughly two weeks. Your own review sits inside that window rather than after it.
03Does The A.V. Club give a do-follow link?
The A.V. Club passes a do-follow link, at a domain rating of 82. That is unusual at this size, because the larger a publication is the less likely it is to pass authority.
04Is The A.V. Club a review site?
Yes. It publishes criticism of film, television, music and comedy rather than news about them, which means a piece takes a position. That produces more credible coverage than a straight write-up, and it also means the outcome is not guaranteed to be flattering.
