How to Get Featured in Australian Times
Australian Times reaches Australians at home and abroad, including the large expat community in the UK and Europe.
Most Australian coverage is tied to a city. If your customers are Australians generally, including the ones living in London, that is the wrong shape.
Australians wherever they are
Australian Times covers news, business, travel, sport and lifestyle for an Australian readership, including the large expatriate community in the UK and Europe.
That reach is the distinguishing feature. A Sydney paper reaches Sydney. This reaches Australians as a group, which suits a business whose market is defined by nationality rather than postcode.
The coverage also indexes well against your name and reads as ordinary Australian news rather than as a niche trade piece, which is useful when the article's main job is to be found by somebody searching you.
Who it suits
Founders and personal brands, travel and lifestyle businesses, and anyone selling to an Australian audience that is not concentrated in one place.
What works
General interest with an Australian frame. The readership is broad rather than specialist, so the writing should assume no prior knowledge of your category.
Travel, lifestyle and personal stories do particularly well, because the expatriate readership has an appetite for both home and away.
Earned versus secured
A journalist independently deciding to write about you is earned, and it is not purchasable.
A feature written to your brief and approved by you before publication is a secured placement: a real article that stays findable, and a paid service. Both exist. Knowing which you have bought is the whole of the diligence.
Getting started
Publisive places clients in Australian Times and across the Australian press. We write the piece to your brief, you approve every word, and we are clear about what the placement is.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01How is this different from a city paper?
A Sydney paper reaches Sydney. Australian Times reaches Australians wherever they are, including the expatriate community in the UK and Europe, which suits a business whose market is defined by nationality rather than location.
02What kind of story suits it?
General interest with an Australian frame. The readership is broad rather than specialist, so the piece should assume no prior knowledge. Travel, lifestyle and personal stories do particularly well.
03Can coverage be guaranteed?
Earned coverage cannot be guaranteed by anyone. A secured placement, written to your brief and approved by you before publication, can be arranged and is a paid service.
