How to Get Featured in Men's Health Australia
Men's Health Australia reaches a large consumer audience already looking for expertise. Here is why that matters for coaches and clinicians.
Most credentials need explaining. A feature in Men's Health does not, which is most of its value for anyone selling health expertise to the public.
A consumer audience that is already looking
Men's Health Australia covers fitness, nutrition, mental health, style and performance, and is one of the most widely read men's titles in the country.
Its readers are not professionals assessing your methodology. They are people who have already decided they want to be fitter, healthier or better informed, and are looking for someone to tell them how. That is an unusually warm audience for a coach, clinician or health brand.
What gets published
Practical expertise. Something the reader can use, explained by someone with the standing to explain it.
The format favours specifics: a protocol, a correction of something widely believed, a straight answer to a question people actually ask. Abstract philosophy does badly. So does anything that reads as an advertisement for a programme rather than advice that happens to come from you.
Where practitioners go wrong
Writing for their peers instead of the reader.
A clinician explaining something at the level they would use with a colleague loses a consumer audience in the first paragraph. The skill is saying something genuinely expert in language a reader with no background can follow, and it is harder than it sounds.
The second mistake is treating the feature as the end. The point of a credential is what you do with it afterwards: on your site, in your bio, in the first thirty seconds of a sales conversation.
Earned versus secured
A Men's Health Australia editor commissioning you is earned coverage, and it is not for sale.
A written feature produced to your brief and approved by you before publication is a secured placement. It is a real article under a masthead a prospective client recognises immediately. It is also paid. Both are legitimate; only one can be bought, and you should be told which without asking twice.
Getting started
Publisive places clients in Men's Health Australia and across health, fitness and lifestyle titles. We write the piece to your brief, you approve every word, and we tell you which route it takes.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01Why does Men's Health work as a credential?
Because it needs no explaining. A prospective client recognises the title instantly, where a professional qualification or a niche award has to be described before it means anything.
02What kind of content gets published?
Practical expertise a reader can use: a protocol, a correction of something widely believed, or a straight answer to a question people actually ask. Abstract philosophy does badly, and anything reading as an advertisement for a programme does worse.
03What is the most common mistake practitioners make?
Writing for peers instead of readers. A clinician explaining something at the level they would use with a colleague loses a consumer audience in the first paragraph. Saying something genuinely expert in plain language is harder than it sounds.
