How to Get Featured in Variety Australia
Variety Australia is read by the people who commission and cast. Here is what the local edition covers and how coverage works.
Entertainment is one of the few industries where a smaller publication is the more valuable one, and Variety is the clearest example of why.
The local edition of the industry's paper
Variety Australia covers film, television, streaming and the business of Australian screen production. It is the local edition of a title the industry reads as a matter of course.
The readership is producers, agents, commissioners, distributors and the people working for them. These are the people who decide what gets made and who is in it. A consumer entertainment site reaches a larger audience with no ability to act on what it reads.
What the screen trade covers
Projects, production, deals, talent attached to things, and the commercial shape of the industry. Australian screen has its own funding landscape and its own production ecosystem, and the local edition reports on both.
A story needs something attached to it. A film in production, a slate, a company moving into a new format, a financing close. The trade is interested in work, not in potential.
Timing is most of it
Trade coverage is worth the most when it arrives next to something real. A feature that runs while a project is in production does work. The same feature with nothing happening is a link.
If there is a natural moment coming, it is usually worth waiting for it rather than publishing into silence.
Earned versus secured
A Variety Australia journalist choosing to write about your project is earned coverage. It is not for sale and it cannot be guaranteed.
A written feature produced to your brief, approved by you before it runs and published on the title is a secured placement. It is a real piece under a masthead the industry recognises. It is also paid, and that is unremarkable as long as you are told.
Getting started
Publisive places clients in Variety Australia and across the screen and entertainment press. We write the piece to your brief, you approve every word, and we are clear about which route a placement takes.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01Why does the screen trade beat a bigger entertainment site?
Because the readership can act. A consumer entertainment site reaches a larger audience with no ability to commission, cast or finance. Variety Australia is read by the people who can do all three.
02Do I need a project in production?
It is close to essential. The trade is interested in work: a film in production, a slate, a financing close, a company moving into a new format. A feature with nothing attached is a link rather than an event.
03Is coverage in Variety Australia purchasable?
A journalist choosing to write about your project is earned and cannot be sold. A written feature produced to your brief and approved by you before publication is a secured placement, which is real and is a paid service.
