How to Get Featured in Smart Company
Smart Company draws about 176,000 monthly visits, holds a domain rating of 80, and publishes in two to three weeks.
A trade audience, which is why the number is small
Smart Company covers Australian small and medium business: startups, growth, funding, tax, employment and the practical business of running a company. About 176,000 monthly visits.
That is a modest figure and a highly concentrated one. Nearly every reader owns or runs a business, which for a B2B company is worth considerably more than a general national audience where most readers are consumers. We made the same argument at length in Australian trade publications for B2B.
The routes in
SME business news and growth stories.
Funding and startup coverage.
Practical guidance on tax, employment and operations.
Expert commentary from an operator or adviser.
A placed feature, written and approved by you before it runs. That is what we handle, and it is a different product from an editor there choosing to write about you.
How long it takes
Two to three weeks. Slower than the market average of roughly two weeks, so start early and do not hang a fixed launch date on it.
Build your own review time into that rather than onto the end of it.
Links and indexing
Nofollow. No ranking authority passes, which is normal at a domain rating of 80. Buy it for the audience and the name, not for your rankings.
It indexes and AI engines read it, so the piece works as a citation when someone asks an assistant about you, not only as a link.
What gets turned down
Consumer products with no business application.
Stories with no Australian dimension.
Claims about growth or revenue that cannot be supported.
Who it suits
B2B businesses selling to Australian SMEs. Accountants, lawyers and advisers. Business software and fintech. Australian startups and founders. Anyone whose customer signs the invoices.
The short version
176,000 monthly visits, domain rating 80, nofollow, two to three weeks. A small audience made almost entirely of business owners.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01How do you get featured in Smart Company?
Three routes: pitch an editor directly, be quoted as an expert in a piece they are already writing, or use a placement service. We write the article, you approve every word, and we secure the placement. Smart Company draws about 176,000 monthly visits and publishes in two to three weeks.
02How long does it take to get published in Smart Company?
About two to three weeks from approval to publication, against a market average of roughly two weeks. Your own review sits inside that window rather than after it.
03Does Smart Company give a do-follow link?
Smart Company marks its outbound links nofollow, so no ranking authority passes. It is bought for the audience and the name. It is still indexed and still read by AI engines, which cite by content rather than by link attribute.
04Is Smart Company's audience too small to be worth it?
Not for a B2B business. The 176,000 monthly readers are almost entirely Australian business owners and operators, which is a far higher concentration of buyers than a national consumer title at ten times the size. For a consumer product with no business application, it is the wrong choice.
