How to Get Featured in Rolling Stone Australia
Rolling Stone Australia puts a globally recognised masthead in front of the market that books you. Here is how coverage works.
Rolling Stone is one of the few music mastheads a general audience recognises instantly. For an Australian artist, the question is which edition that recognition lands in.
A global name, a local readership
Rolling Stone Australia covers music, film, television and culture for an Australian audience, running local artist features alongside the international coverage the masthead is known for.
The name does the recognition. The edition does the work. Fans, promoters, bookers and labels in the market that actually books you are reading the Australian edition, not the American one.
What earns a feature
A release, a tour, a project, or a story about the artist that holds up on its own. Music coverage is personality-led in a way business coverage is not, which means the artist has to be interesting beyond the output.
The strongest pieces have both: something coming out, and a reason to care about the person putting it out.
The mistake artists make
Treating press as something that happens after you are successful rather than something that contributes to it.
Coverage works best when it arrives alongside a release or a run of dates, where it can convert attention into something measurable. Coverage with nothing attached is a credential, which is worth having, but it is not the same thing.
The other mistake is assuming a feature replaces an audience. It does not. It gives an existing audience a reason to take you more seriously and gives a new one somewhere to land.
Earned versus secured
A Rolling Stone Australia writer deciding to cover you is earned, and nobody can sell it.
A feature written to your brief and approved by you before publication is a secured placement. It is a real article under a masthead people know on sight, and it stays indexed. It is also paid. Both exist in this industry and a provider should tell you which is which the first time you ask.
Getting started
Publisive places clients in Rolling Stone Australia and across the music and culture press. We write the piece to your brief, you approve every word, and we are straight about what the placement is.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01Does the Australian edition matter for an Australian artist?
Yes. The name is recognised either way, but fans, promoters, bookers and labels in the market that actually books you are reading the Australian edition, not the American one.
02When should an artist seek coverage?
Alongside a release, a tour or a project, where the attention has somewhere to go. Coverage with nothing attached is still a credential worth having, but it is not the same as coverage that converts.
03Will a feature build me an audience?
No, and expecting that is the most common disappointment. A feature gives an existing audience a reason to take you more seriously and gives a new one somewhere to land. It does not create demand on its own.
