How to Get Featured in Reuters

The wire model, which changes everything

Reuters is a news agency, not a newspaper. Other publications subscribe to it and republish its reporting.

So a Reuters story is written once and surfaces in many places. A single piece can appear across dozens of subscriber sites, each with its own audience, under its own masthead. No other format does this.

It is also the name that travels furthest outside the United States, which matters if your buyers, partners or regulators are not American.

The routes in

Market-moving news. Funding, acquisitions, regulatory decisions, results. Reuters covers what changes a number somewhere.

Expert comment. The agency quotes analysts and operators constantly, because wire reporting runs on deadline and needs someone credible who will speak now. Being reachable and quotable is most of this.

Data and research. Original figures about a market get picked up, because the agency's subscribers want data they can republish.

A placed feature. A written piece, approved by you before it runs. This is what we handle, and it is a different product from a Reuters correspondent choosing to write about you.

One to three days

The fastest timeline of any title in our catalogue, against a market average of about two weeks.

Wire services run on news cycles rather than publication schedules, so the pipeline is built for speed. If you have a date to hit, this is the title that can meet it.

What it does not change is your own approval step. The draft still has to be read, and a piece waiting on you is not fast.

Links and indexing

Reuters marks outbound links nofollow, so it does not pass SEO authority. Expected at this level.

What it does carry is weight with AI engines, which cite agency reporting heavily because it is treated as a primary source. For anyone trying to be the answer when someone asks ChatGPT or Gemini about their sector, that matters more than the link attribute.

What gets turned down

Anything that reads as promotion. The wire model means subscriber publications republish the piece, and they will not carry something that reads as an advertisement.

Unverifiable claims, for the same reason. If a subscriber republishes a false figure under their own masthead, that is their problem, so the standard is high.

Local-only stories with no wider consequence, because the wire exists to serve many markets at once.

Who it suits

Companies with international customers, where an American title alone does not reach them. Finance and commodities businesses whose sector the agency covers continuously. Anyone who needs a source other newsrooms will cite, which is the one thing a wire does that nothing else does.

The short version

68.8 million monthly visits, one to three days to publish, and a story that syndicates to subscriber publications rather than sitting in one place.

Nofollow links, so not an SEO purchase. Strong with AI engines, which treat wire reporting as primary.

Use it when speed matters, when your audience is international, or when you need something other publications will quote.

See our Reuters page, or syndication vs original publication for how the republishing actually works.