How to Get Featured in Lawyers Weekly
Lawyers Weekly reaches the Australian legal profession directly. Here is why trade press outperforms general coverage when your buyer is a lawyer.
There is a version of this decision where you spend the budget on a national paper and reach almost nobody who can send you work. Trade press is the version where you do not.
The title the profession reads
Lawyers Weekly covers the Australian legal profession: firms, practice management, careers, regulation and the business of law. Its readership is lawyers, partners and in-house counsel.
Australian trade press is unusually well read inside its own profession. A feature here is seen by the exact people who refer matters, hire services and choose vendors. A national newspaper reaching a hundred times as many people reaches almost none of them.
What the legal trade covers
Practice management, regulation, technology, careers and the commercial side of running a firm. If you sell to lawyers, your story belongs in one of those frames rather than in a general business one.
The strongest angles come from inside the work: what is changing in how firms operate, what a regulatory shift means in practice, what the data from your own client base says about the profession. Lawyers are a sceptical readership and respond to specifics.
Where the money gets wasted
Buying prestige instead of proximity.
A legal technology company with a feature in a national daily has something to put in a deck. The same company in Lawyers Weekly has something that partners read on a Tuesday morning. If the goal is pipeline rather than decoration, the trade is the correct spend almost every time.
Earned versus secured
A Lawyers Weekly journalist choosing to cover you is earned coverage, and it is not purchasable.
A feature written to your brief and approved by you before publication is a secured placement. It is a real article on the title the profession reads, and it stays findable. It is also paid. The two are different products and a provider should name which one without being pressed.
Getting started
Publisive places clients in Lawyers Weekly and across Australian trade and business press. We write the piece to your brief, you approve every word, and we tell you plainly which route it takes.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01Is trade press better than a national paper for selling to lawyers?
Almost always, if the goal is pipeline rather than decoration. A national daily is read by a vast audience with no interest in your category. Lawyers Weekly is read by the profession that hires you.
02What angles work for the legal trade?
Anything from inside the work: what is changing in how firms operate, what a regulatory shift means in practice, or what your own client data says about the profession. Lawyers are a sceptical readership and respond to specifics.
03Can you buy coverage in Lawyers Weekly?
A secured placement can be arranged, written to your brief and approved by you before publication. A journalist independently choosing to cover you is earned, and that is not for sale.
