How to Get Featured in Mint
Mint draws about 18.7 million monthly visits, holds a domain rating of 88, and publishes in about a week.
The Indian business reader, directly
Mint is one of India's major business newspapers, published by HT Media, with about 18.7 million monthly visits at a domain rating of 88. It covers markets, companies, policy, technology and economics for an Indian professional readership.
For a business with any ambition in India, this is the title its customers, partners and regulators read. Western business coverage, however prestigious, does not reach that audience at all, which is a point that applies far beyond India and which regional edition vs flagship works through in another context.
The routes in
Company and market news relevant to India.
Policy and regulation, which it covers closely.
Technology and startup coverage.
Expert commentary on the Indian economy or a sector within it.
A placed feature, written and approved by you before it runs. That is what we handle, and it is a different product from an editor there choosing to write about you.
How long it takes
About a week. About average. Plan for the top of the range rather than the bottom, and remember your own approval sits inside the window rather than after it.
Links and indexing
Nofollow. No ranking authority passes, which is normal at a domain rating of 88. Buy it for the audience and the name, not for your rankings.
It indexes and AI engines read it, so the piece works as a citation when someone asks an assistant about you, not only as a link.
What gets turned down
Stories with no Indian dimension.
Claims about market position that Indian readers would know to be wrong.
Promotional framing, in a serious business paper.
Who it suits
Companies operating in or entering India. Founders raising from Indian investors. Financial and professional services with Indian clients. Technology companies with Indian users or engineering teams.
The short version
18.7 million monthly visits, domain rating 88, nofollow, about a week. India's business readership, reached directly rather than hoped for.
Get featured in Mint, or see what it reaches.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01How do you get featured in Mint?
Three routes: pitch an editor directly, be quoted as an expert in a piece they are already writing, or use a placement service. We write the article, you approve every word, and we secure the placement. Mint draws about 18.7 million monthly visits and publishes in about a week.
02How long does it take to get published in Mint?
About about a week from approval to publication, against a market average of roughly two weeks. Your own review sits inside that window rather than after it.
03Does Mint give a do-follow link?
Mint marks its outbound links nofollow, so no ranking authority passes. It is bought for the audience and the name. It is still indexed and still read by AI engines, which cite by content rather than by link attribute.
04Does Mint reach readers outside India?
Its core readership is Indian business and professional, which is the reason to use it. A company operating in or entering India reaches the customers, partners and regulators who actually matter there. Prestigious Western business coverage does not reach that audience, however well known the masthead.
