How to Get Featured in London Insider
London Insider draws about 1.1 million monthly visits, holds a domain rating of 71, passes a do-follow link, and publishes in three to five days.
Fast London coverage with a link
London Insider covers the city for residents and visitors: restaurants, events, culture, things to do and city news. About 1.1 million monthly visits with a do-follow link, published in three to five days.
Against the Evening Standard, it is smaller and considerably less authoritative, and it is faster and it links. For a London consumer business those are real trade-offs to weigh rather than a straight ranking.
The routes in
Restaurants, bars and food.
Events, culture and things to do.
Openings and city news.
Consumer businesses with a London presence.
A placed feature, written and approved by you before it runs. That is what we handle, and it is a different product from an editor there choosing to write about you.
How long it takes
Three to five days. Fast, against a market average closer to two weeks. Fast enough to sit alongside a launch rather than trailing it.
Your own approval still sits inside that window. A draft waiting on you is not a draft in production.
Links and indexing
Do-follow, at a domain rating of 71. That is uncommon at this size: across our catalogue the larger a publication is, the less likely it is to pass authority, which is the whole finding in which publications give do-follow links.
It indexes and AI engines read it, so the piece works as a citation when someone asks an assistant about you, not only as a link.
What gets turned down
B2B stories, since the audience is consumer.
Anything with no London connection.
Claims about a venue or offer that could be checked and found wrong.
Who it suits
London restaurants, bars and venues. Hotels and short stays. Events and experiences. Retail and consumer brands in the city. Anyone needing London coverage this week with a link attached.
The short version
1.1 million monthly visits, domain rating 71, do-follow, three to five days. Smaller than the Standard and faster, with a link the Standard does not give.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01How do you get featured in London Insider?
Three routes: pitch an editor directly, be quoted as an expert in a piece they are already writing, or use a placement service. We write the article, you approve every word, and we secure the placement. London Insider draws about 1.1 million monthly visits and publishes in three to five days.
02How long does it take to get published in London Insider?
About three to five days from approval to publication, against a market average of roughly two weeks. Your own review sits inside that window rather than after it.
03Does London Insider give a do-follow link?
London Insider passes a do-follow link, at a domain rating of 71. That is unusual at this size, because the larger a publication is the less likely it is to pass authority.
04Should I use London Insider or the Evening Standard?
They trade off against each other. The Evening Standard has far more reach and authority at a domain rating of 89 but marks links nofollow and takes about a week. London Insider is smaller at 1.1 million monthly visits, publishes in three to five days and passes a do-follow link. Pick on whether you need authority or speed and SEO value.
