How to Get Featured in The Times
The Times draws about 31.6 million monthly visits, holds a domain rating of 91, publishes in one to two weeks, and passes a do-follow link. At DR 91 that is close to unheard of.
The two things that make it unusual
It is Britain's paper of record. Published in London since 1785, read by the professions, the City and government, and sitting behind a paywall its readers pay for by choice. In the UK there is a short list of titles whose name settles an argument about credibility, and this is on it.
It passes a link. Only 41% of publications at DR 90 or above pass a do-follow link. Most titles at this level made a blanket policy decision years ago and never revisited it. The Times did not.
So it does both jobs at once, which is rare enough to be the reason to choose it. Most of the time you have to pick, as set out in which publications give do-follow links.
Who reads it
Professionals, institutions, the City, government, and an older and wealthier readership than most digital titles. Not a mass audience and not trying to be.
If your buyers are British institutions, professional services firms, or anyone whose procurement involves a committee, this is the title that carries weight with them.
Who it suits
Businesses selling into the UK, especially to institutions rather than consumers.
Professional services and finance, where the readership overlaps almost exactly with the client base.
Anyone who needs British institutional credibility, including for visa, regulatory or partnership purposes where a recognised national title is expected.
It is a weak fit if your market is American consumers. The name carries far less outside the UK than it does inside it.
Timeline
One to two weeks, the market norm. Four weeks end to end with a fixed date.
What gets turned down
Stories with no UK relevance. This is a British national paper and the question it asks is why a British reader should care.
Unsupported claims. Paper-of-record standards apply, and figures get checked.
The short version
31.6 million monthly visits, DR 91, one to two weeks, and a do-follow link, which almost nothing at that level offers.
British institutional credibility plus SEO value in one placement. Strong for UK-facing businesses, professional services and finance. Weak if your market is elsewhere.
One of the few titles where you genuinely do not have to choose between the name and the link.
See our Times page, or how to get press in the UK.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01Does The Times give a do-follow link?
Yes, which is close to unheard of at domain rating 91. Only 41% of publications at DR 90 or above pass a do-follow link, because most made a blanket policy decision years ago and never revisited it.
02Who reads The Times?
Professionals, institutions, the City and government, with an older and wealthier readership than most digital titles. It has published in London since 1785 and sits behind a paywall its readers pay for by choice.
03Is The Times worth it for a non-UK business?
Usually not. The name carries far less outside the United Kingdom than inside it. It is strongest when your buyers are British institutions, professional services firms, or anyone whose procurement involves a committee.
