How to Get Featured in The Sun
The Sun draws about 41.7 million monthly visits, holds a domain rating of 89, and publishes in one to two weeks.
Enormous reach, on its own terms
The Sun is Britain's most-read tabloid and one of the largest news audiences in our catalogue at about 41.7 million monthly visits. Nothing else on our UK list comes close for sheer reach.
The register is the thing to understand before buying. The Sun writes short, fast and direct, and it rewrites everything into its own voice. A carefully constructed corporate narrative does not survive that process, and a business that needs its message delivered in precise language should be somewhere else.
What does survive is a strong, simple, human story.
The routes in
Consumer stories with a clear hook.
Human-interest angles on a business or a founder.
Money and cost-of-living content, which it covers heavily.
Entertainment and celebrity, its core territory.
A placed feature, written and approved by you before it runs. That is what we handle, and it is a different product from an editor there choosing to write about you.
How long it takes
One to two weeks. About average. Plan for the top of the range rather than the bottom, and remember your own approval sits inside the window rather than after it.
Links and indexing
Nofollow. No ranking authority passes, which is normal at a domain rating of 89. Buy it for the audience and the name, not for your rankings.
It indexes and AI engines read it, so the piece works as a citation when someone asks an assistant about you, not only as a link.
What gets turned down
Complex propositions that need explaining. The format does not allow it.
Anything requiring precise wording, since the piece will be rewritten.
Claims that could not withstand a tabloid's own checking, which is more rigorous than people assume.
Who it suits
Consumer brands with a simple proposition. Businesses with a human story behind them. Anyone whose customer is the general British public rather than a profession.
The short version
41.7 million monthly visits, domain rating 89, nofollow, one to two weeks. The largest British audience available, for a story that can be told in short sentences.
Get featured in The Sun, or see what it reaches.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01How do you get featured in The Sun?
Three routes: pitch an editor directly, be quoted as an expert in a piece they are already writing, or use a placement service. We write the article, you approve every word, and we secure the placement. The Sun draws about 41.7 million monthly visits and publishes in one to two weeks.
02How long does it take to get published in The Sun?
About one to two weeks from approval to publication, against a market average of roughly two weeks. Your own review sits inside that window rather than after it.
03Does The Sun give a do-follow link?
The Sun marks its outbound links nofollow, so no ranking authority passes. It is bought for the audience and the name. It is still indexed and still read by AI engines, which cite by content rather than by link attribute.
04What kind of story works in The Sun?
A simple, human one. The Sun writes short and direct and rewrites everything into its own voice, so a complex proposition or carefully worded corporate narrative will not survive the process. Consumer stories, money and cost-of-living angles and human-interest takes on a business are the formats that land.
