How to Get Featured in The Real Deal
The Real Deal draws about 1.1 million monthly visits, holds a domain rating of 83, and publishes in one to two weeks.
A trade paper for property
The Real Deal reports real estate as a business: transactions, development, financing, brokerage and the people doing all of it, concentrated on New York, Florida, Los Angeles and Chicago.
Its readers are brokers, developers, lenders and investors. That makes it the right title for anyone selling into the industry or looking for capital and partners, and the wrong one for reaching a homebuyer. The Pinnacle List is the consumer-facing counterpart for luxury property.
The routes in
Transactions and development projects.
Financing and capital markets in property.
Brokerage and industry moves.
Market analysis from someone who operates in it.
A placed feature, written and approved by you before it runs. That is what we handle, and it is a different product from an editor there choosing to write about you.
How long it takes
One to two weeks. About average. Plan for the top of the range rather than the bottom, and remember your own approval sits inside the window rather than after it.
Links and indexing
Nofollow. No ranking authority passes, which is normal at a domain rating of 83. Buy it for the audience and the name, not for your rankings.
It indexes and AI engines read it, so the piece works as a citation when someone asks an assistant about you, not only as a link.
What gets turned down
Consumer property content.
Deal figures that cannot be verified, in a publication that checks.
Marketing framing, in front of professionals.
Who it suits
Developers and investors. Commercial and residential brokerages. Property lenders and capital providers. Proptech selling to the industry. Construction and professional services in real estate.
The short version
1.1 million monthly visits, domain rating 83, nofollow, one to two weeks. The property industry's own paper, which is a different audience from the people buying houses.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01How do you get featured in The Real Deal?
Three routes: pitch an editor directly, be quoted as an expert in a piece they are already writing, or use a placement service. We write the article, you approve every word, and we secure the placement. The Real Deal draws about 1.1 million monthly visits and publishes in one to two weeks.
02How long does it take to get published in The Real Deal?
About one to two weeks from approval to publication, against a market average of roughly two weeks. Your own review sits inside that window rather than after it.
03Does The Real Deal give a do-follow link?
The Real Deal marks its outbound links nofollow, so no ranking authority passes. It is bought for the audience and the name. It is still indexed and still read by AI engines, which cite by content rather than by link attribute.
04Is The Real Deal for homebuyers?
No, it is a trade publication. Its readers are brokers, developers, lenders and investors, and it reports transactions, financing and development rather than consumer property advice. For reaching buyers of luxury property, The Pinnacle List is the consumer-facing alternative.
