How to Get Featured on Page Six
Page Six draws about 32 million monthly visits, holds a domain rating of 83, and publishes in one to two weeks. It is the New York Post's entertainment arm and the most recognised celebrity desk in American media.
What the name does
Page Six has existed since 1977 and its name is used as shorthand for the entire genre of American celebrity reporting. People say "it made Page Six" about things that appeared elsewhere.
For a public personality, that recognition is part of the product. The question is not only how many people read a piece but whether it appears somewhere that reads as genuinely part of that world, and very few titles clear that bar.
Its reporting is also heavily aggregated, so stories travel well beyond the site's own numbers.
Timeline and links
One to two weeks, the market norm. Links are nofollow, so no SEO authority passes.
Who it suits
Public personalities and performers, where the profile is the asset.
Hospitality, nightlife and lifestyle brands, particularly in New York, which the desk covers closely.
Anyone whose profile is the product, including founders whose public visibility drives the business.
Who it does not suit
Almost everyone in B2B. A celebrity desk reaching 32 million consumers does nothing for a company selling enterprise software, and the mismatch is the expensive one described in trade vs consumer publication.
It is also the wrong register for anything that needs to be taken seriously by a regulator, an investor or a procurement team.
What gets turned down
Stories with no person at the centre. This is a desk about people.
Anything that reads as a corporate announcement. The register is conversational and a press release lands badly.
Page Six or the New York Post
They are the same group with different audiences.
The Post is news, business, sport and entertainment for an enormous general audience at 93.4 million monthly visits.
Page Six is entertainment and personalities at 32 million, in a different register.
If your story is about a company, the Post. If it is about a person, Page Six. The story usually decides this on its own.
The short version
32 million monthly visits, DR 83, one to two weeks, nofollow.
The most recognised celebrity desk in America, heavily aggregated. Right when the profile is the product. Wrong for B2B and for anything that needs gravity.
Pick it when your story is about a person.
See our Page Six page, or how to get featured in the New York Post.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01What is Page Six?
Page Six is the New York Post's entertainment and celebrity arm, covering public figures, nightlife and media since 1977. It draws about 32 million monthly visits and its name is used as shorthand for the entire genre of American celebrity reporting.
02Who should get featured on Page Six?
Public personalities and performers whose profile is the asset, hospitality, nightlife and lifestyle brands particularly in New York, and founders whose public visibility drives the business. It is the wrong register for anything that needs to be taken seriously by a regulator, an investor or a procurement team.
03What kind of stories does Page Six run?
Stories with a person at the centre, in a conversational register. A corporate announcement lands badly and a story with no person in it has nowhere to sit.
