How to Get Featured in Us Weekly
Us Weekly draws about 12.1 million monthly visits, holds a domain rating of 84, publishes in one to two weeks, and passes a do-follow link. That last part makes it unusual.
Why the link matters here
Only 42% of publications between 1 and 10 million monthly visits pass a do-follow link, and only 25% above 10 million do. Us Weekly is above 10 million and passes one.
That puts it in a small group: large enough that people recognise the name, and still willing to lend authority to your domain. Most titles at this size do neither-or-either, not both.
If you are buying press partly for SEO, this is one of the few recognisable consumer names where that actually works. The full pattern is in which publications give do-follow links.
What it reaches
Us Weekly covers celebrities, entertainment and popular culture. Its readers follow people rather than industries, and they read in a register no business or trade publication uses.
That is the whole point of it. A business title reaches someone at work. This reaches them at home, in a scroll, in the frame of mind where they look someone up out of curiosity rather than for a procurement decision.
Who it suits
Performers and public personalities, where the profile is the product.
Consumer brands with a face, particularly founder-led ones where people buy partly because of the person.
Anyone whose audience is the general public rather than an industry. If your customer has never heard of the trade publication for your sector, and never will, this is the kind of title they actually read.
It is a poor fit for B2B. A procurement team is not persuaded by celebrity coverage, and trade vs consumer publication covers why that mismatch is the most common expensive mistake in press.
Timeline
One to two weeks, which is the market norm. Allow four weeks end to end if you have a fixed date, because the step that actually slips is your own approval of the draft.
What gets turned down
Stories with no human angle. This is a publication about people; a company update with no person in it has nowhere to sit.
Anything that reads as a straight advertisement. The register is conversational, and copy written for a business audience lands badly.
The short version
12.1 million monthly visits, DR 84, one to two weeks, and a do-follow link, which is rare at this size.
Consumer audience, read at home rather than at work. Right for performers, personalities and founder-led consumer brands. Wrong for B2B.
Buy it when your audience is the public and you want the link to count.
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Frequently asked questions
01Does Us Weekly give a do-follow link?
Yes, which is unusual at its size. Only 25% of publications above 10 million monthly visits pass a do-follow link at all, so Us Weekly sits in a small group that is both widely recognised and still willing to lend domain authority.
02Who reads Us Weekly?
A consumer audience following celebrities, entertainment and popular culture. They read it at home in a scroll, in the frame of mind where people look someone up out of curiosity, rather than at work for a business decision.
03Is Us Weekly good for B2B companies?
No. A procurement team is not persuaded by celebrity coverage. For business audiences a trade or business title reaches the buyer directly, and the mismatch between consumer coverage and a business audience is the most common expensive mistake in press.
