How to Get Featured in the Los Angeles Times
The Los Angeles Times draws about 24.8 million monthly visits, holds a domain rating of 92, and publishes in about a week, which is faster than the market average.
What a metropolitan paper of record does
A national title tells a reader you exist. A metropolitan paper of record tells them you exist here.
That distinction decides whether this is the right buy. California is not a regional market in the usual sense: it is a state economy larger than most countries, the centre of the film industry, and a technology corridor. The LA Times covers all three for the people living in them.
For a business whose customers, clients or casting decisions are concentrated there, this reaches more of them than a national title does, because a national audience is mostly somewhere else.
Timeline
About one week, against a market average of two, and three to four at the Wall Street Journal. One of the faster major titles.
As always, allow for your own approval step. Three weeks end to end is realistic with a fixed date.
Links
Nofollow, so no SEO authority passes. Standard at DR 92.
Who it suits
Businesses serving California, where the geography is the whole argument.
Entertainment and the industries around it, including the legal, financial and property businesses that serve it.
Anyone whose market is regional rather than national. This is worth saying plainly because it is counterintuitive: a smaller, correctly located audience usually outperforms a larger, scattered one, and it typically costs less.
What gets turned down
Stories with no California connection. The paper's question is why a reader in Los Angeles should care, and a company with no presence there has no answer.
Pure promotion, as everywhere.
When national is the better buy
If your customers are spread across the country or outside it, a regional paper reaches a slice of them and nothing more. In that case Reuters, the Wall Street Journal or Time do the job this cannot.
The honest test is whether you can name the city your buyers are in. If you can, regional wins. If you cannot, it does not.
The short version
24.8 million monthly visits, DR 92, about a week to publish, nofollow.
The paper of record for one of the largest regional economies in the world. Right when your market has a location. Wrong when it does not.
Name the city your buyers are in. If it is Los Angeles, this beats a national title.
See our LA Times page, or how to choose the right publication.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01How long does the LA Times take to publish?
About one week, against a market average of two and the Wall Street Journal's three to four. It is one of the faster major titles, though your own approval step still adds to it, so allow three weeks end to end with a fixed date.
02Is regional coverage better than national coverage?
It depends on whether your market has a location. For a business whose customers, clients or casting decisions are concentrated in California, the LA Times reaches more of them than a national title does, because a national audience is mostly somewhere else. If your buyers are scattered, national wins.
03What does the LA Times turn down?
Stories with no California connection. The paper's question is why a reader in Los Angeles should care, and a company with no presence there has no answer to it.
