How to Get Featured in the New York Post
The New York Post draws about 93.4 million monthly visits, the largest audience of any publication we place in. It publishes in one to two weeks and is sold in guaranteed-impression packages.
The scale, and what it actually means
93.4 million is roughly twelve times Entrepreneur and three times The Times. In raw audience terms nothing else on our list comes close.
But the Post is sold with a guaranteed impression count attached, in tiers from 250,000 upward. That number is a promise about your feature's distribution. It is not the site's traffic, and the two should never be presented as the same thing.
This is why there is no readership page for the Post on our site: publishing 93.4 million beside an impression package would imply your article reaches all of it.
Ask which tier you are buying and what the guaranteed number is. Then judge the placement on that number.
What the Post is good at
Aggregation. Post stories get picked up and rewritten by other outlets more than almost any American title. A piece there tends to travel further than the site's own figures suggest.
New York. A great deal of American finance, media, property and hospitality happens in one city, and this is that city's loudest paper. If your market is concentrated there, so is the readership.
Speed of attention. The Post publishes at volume and in a direct register. Pieces land fast or not at all, which suits a consumer story and does not suit a nuanced one.
Timeline and links
One to two weeks. Links are nofollow, so no SEO authority passes, which is expected at DR 91.
Who it suits
Businesses and people in New York, where the local concentration is the asset.
Consumer-facing brands that want ordinary public awareness rather than professional credibility.
Anyone who wants volume, as long as they understand they are buying the impression tier rather than the whole site.
It is a weak fit for B2B and for anything requiring a careful argument. A procurement committee is not reading it, and the format does not accommodate complexity.
What gets turned down
Anything too technical or too quiet. The register is direct and fast, and a piece that needs three paragraphs of setup does not fit.
Its sister title
Page Six, the Post's celebrity arm, draws about 32 million monthly visits and is the best-known celebrity desk in American media. Different audience, different register, same group. If your story is about a person rather than a business, that is often the better home.
The short version
93.4 million monthly visits, the largest on our list. One to two weeks, nofollow, sold by guaranteed impressions.
Enormous consumer reach, strong New York concentration, heavily aggregated. Not for B2B and not for subtlety.
Buy the impression tier knowingly, and judge it on that number rather than on 93.4 million.
See our New York Post page, or trade vs consumer publication.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01How big is the New York Post's audience?
About 93.4 million monthly visits, roughly twelve times Entrepreneur and three times The Times. In raw audience terms nothing else we place in comes close.
02What does it mean that the Post is sold by impressions?
The placement comes with a guaranteed impression count attached, in tiers from 250,000 upward, and the feature is promoted until that number is reached. That figure is a promise about your article's distribution, not the site's total traffic.
03Should I choose the New York Post or Page Six?
They are the same group with different audiences. The Post is news, business, sport and entertainment for a general audience at 93.4 million monthly visits. Page Six is entertainment and personalities at 32 million, in a different register. If your story is about a company, the Post. If it is about a person, Page Six.
