How to Get Featured in Esquire Middle East
Esquire Middle East sits between lifestyle and business, which suits founders whose story is personal. Here is how coverage works.
Some founders have a company story. Others have a personal one, and the business is part of it. Esquire Middle East is built for the second kind.
Between lifestyle and business
Esquire Middle East covers men's style, culture, business and the personalities behind them for a regional readership.
That mix is the reason to use it. A Gulf business title wants the company. A pure lifestyle title wants the aesthetic. Esquire will run a piece where the person is the subject and the company is the context, which is the right shape for a founder building a personal brand rather than just a balance sheet.
What works here
Character. A founder with a route into what they do that is worth reading about, a view on their industry that is actually theirs, or a life that explains the business.
This is harder than it looks. Most company stories do not survive being retold as personal ones, because there is no person in them. If the interesting part of your story is a funding round, this is the wrong title and a business publication is the right one.
Where founders get it wrong
Supplying a corporate biography and expecting a profile.
A profile needs specifics about a person: decisions, mistakes, a point of view that could be argued with. A list of roles and achievements produces a piece nobody finishes, regardless of where it runs.
Earned versus secured
An Esquire Middle East editor choosing to profile you is earned coverage, and it is not purchasable.
A written feature produced to your brief and approved by you before publication is a secured placement. It is a real article carrying the masthead and it stays findable. It is also paid, which is ordinary, as long as the provider says so plainly and tells you how the piece will appear.
Getting started
Publisive places clients in Esquire Middle East and across the Gulf lifestyle and business press. We write the piece to your brief, you approve every word, and we tell you which route a placement takes.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01What kind of founder suits Esquire Middle East?
One whose story is personal as much as commercial: a route into the work worth reading about, a view on the industry that is genuinely theirs, or a life that explains the business.
02Why do corporate biographies fail as profiles?
Because a profile needs a person in it. Decisions, mistakes and a point of view that could be argued with. A list of roles and achievements produces a piece nobody finishes, wherever it runs.
03Is Esquire Middle East coverage paid?
A secured placement is: a feature written to your brief and approved by you before publication. An editor independently choosing to profile you is earned coverage, and that cannot be bought.
