How to Get Featured in the Montreal Gazette

Quebec is the part of Canada that most outside companies get wrong, usually by treating it as the rest of Canada with a different accent.

A distinct market

The Montreal Gazette is Quebec's principal English-language newspaper, covering news, business and culture in a market that runs primarily in French.

That last detail is the whole strategic point. Quebec operates in French, and a company entering it needs a French-language strategy eventually. But the English-speaking business community in Montreal is frequently the first audience an outside company needs, and the Gazette is where that community reads.

Treat it as a first step into Quebec rather than as coverage of Quebec.

Who it suits

Companies entering Quebec, Montreal businesses, and professional services firms whose clients are in the city.

What works

A genuine Montreal or Quebec angle. The province has its own regulations, its own business culture and its own consumer market, and coverage lands when a piece shows some awareness of that.

A story ported from Toronto with the city name changed is transparent to editors and readers alike.

Earned versus secured

A Gazette journalist deciding to cover you independently is earned, and nobody can sell it.

A feature written to your brief and approved by you before publication is a secured placement, which is a real published article and a paid service. Both exist. A provider who will not say plainly which one you are buying is telling you something.

Getting started

Publisive places clients in the Montreal Gazette and across the Canadian press. We write the piece to your brief, you approve every word, and we tell you which route it takes.