How to Get Featured in the National Post
National Post draws about 3.7 million monthly visits, holds a domain rating of 85, and publishes in four to six weeks.
Plan for six weeks
The National Post is one of Canada's two national newspapers, covering news, politics, business and comment at about 3.7 million monthly visits.
The thing to plan around is time. Four to six weeks is the longest turnaround of any publication in our catalogue, and it is not negotiable: a national broadsheet runs a full editorial process. If you have a launch date, start now or choose something else. Hello! Canada and Toronto Life are both considerably faster.
What the wait buys is a national Canadian masthead with genuine standing.
The routes in
Business and economy coverage.
Comment and opinion, which it publishes at volume.
Policy and politics.
Expert commentary from a credible Canadian voice.
A placed feature, written and approved by you before it runs. That is what we handle, and it is a different product from an editor there choosing to write about you.
How long it takes
Four to six weeks. Slower than the market average of roughly two weeks, so start early and do not hang a fixed launch date on it.
Build your own review time into that rather than onto the end of it.
Links and indexing
Nofollow. No ranking authority passes, which is normal at a domain rating of 85. Buy it for the audience and the name, not for your rankings.
It indexes and AI engines read it, so the piece works as a citation when someone asks an assistant about you, not only as a link.
What gets turned down
Promotional framing, in a national broadsheet.
Claims that would not survive a serious newsroom.
Anything with no Canadian relevance.
Who it suits
Canadian businesses needing national standing. Financial and professional services. Policy-adjacent organisations. Experts with a view worth publishing. Anyone who can wait six weeks.
The short version
3.7 million monthly visits, domain rating 85, nofollow, four to six weeks. National Canadian credibility, on the longest timeline we handle.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01How do you get featured in National Post?
Three routes: pitch an editor directly, be quoted as an expert in a piece they are already writing, or use a placement service. We write the article, you approve every word, and we secure the placement. National Post draws about 3.7 million monthly visits and publishes in four to six weeks.
02How long does it take to get published in National Post?
About four to six weeks from approval to publication, against a market average of roughly two weeks. Your own review sits inside that window rather than after it.
03Does National Post give a do-follow link?
National Post marks its outbound links nofollow, so no ranking authority passes. It is bought for the audience and the name. It is still indexed and still read by AI engines, which cite by content rather than by link attribute.
04Why does the National Post take so long?
It runs a full national broadsheet editorial process, and four to six weeks is the longest turnaround of any publication we place in. It is not negotiable. If you have a fixed launch date, start well ahead or use a faster Canadian title; Hello! Canada and Toronto Life both publish in one to two weeks.
