How to Get Featured in Elle Canada
Elle Canada carries a masthead that needs no introduction, for the market that actually buys from you. Here is how coverage works.
In fashion and beauty, the name on the masthead does a job that the article itself cannot. Elle is one of a few names that works that way, and the Canadian edition points it at a Canadian audience.
The edition is the point
Elle Canada covers fashion, beauty, luxury and culture for a national readership, with a French-language sister title in Elle Quebec.
The recognition comes from the global brand. The usefulness comes from the edition. A Canadian skincare brand covered in a US edition has a nice link. The same brand covered in Elle Canada is being shown to the people who can actually buy it, in the market where it ships.
If you sell in Quebec, the French-language title is worth asking about separately rather than assuming one covers the other.
What fits
Product with a point of view, founders with a reason for building what they built, and anything with a strong visual case. Fashion and beauty coverage is decided partly on how it looks, which is a real consideration and not a superficial one.
What does not fit is a company story with no consumer angle. The reader is a reader, not a buyer of enterprise software, and the piece has to be interesting to someone shopping rather than someone investing.
Where brands get it wrong
Going for the biggest fashion name available instead of the one their customer reads, and going before the product is ready to be looked at.
Coverage brings attention to whatever is actually there. If the photography is weak or the site is unfinished, a feature in a title like this exposes that faster than no feature at all.
Earned versus secured
An Elle Canada editor deciding to cover your brand is earned, and no one can sell it.
A feature written to your brief and published with your approval is a secured placement. It is a real article under a masthead people recognise instantly. It is also paid. Both routes are legitimate; being told which one you are buying is the part that is not optional.
Getting started
Publisive places clients in Elle Canada and across fashion, beauty and lifestyle titles in Canada and beyond. We write the piece to your brief, you approve every word, and we tell you which route it takes.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01Does the Canadian edition matter, or is any Elle the same?
The edition decides who sees it. A Canadian brand covered in a US edition has a link. The same brand in Elle Canada is being shown to the people who can buy it in the market where it ships.
02What about Quebec?
Elle Quebec is the French-language sister title and is worth asking about separately rather than assuming one edition covers both audiences.
03What kind of brand suits Elle Canada?
Fashion, beauty, luxury and lifestyle brands with a consumer angle and a strong visual case. A company story with no consumer angle is a poor fit, because the reader is shopping rather than investing.
