How to Get Featured in Elle India
Elle India draws about 971,000 monthly visits, holds a domain rating of 73, and passes a do-follow link. That combination is close to unique: it is the largest fashion title in our catalogue that still links out.
Why this edition and not another Elle
Elle publishes in dozens of markets and they are not interchangeable. The Indian edition commissions locally, so what runs in it is Indian designers, Indian celebrity, Indian beauty and the domestic market, alongside the international collections.
That matters in two directions. If you sell in India, this reaches your actual buyer. If you do not, it still reaches a very large English-reading audience and a global diaspora who follow the title precisely because it covers their market.
We cover the general problem of choosing an edition in regional edition vs flagship. For this one the answer is simple: the edition is the point, not a compromise.
The routes in
A product or collection with a story. Fashion and beauty titles cover things people can buy, but the piece needs a reason beyond existing: a material, a maker, a change in how something is made.
A founder profile. Elle India runs profiles of the people behind brands, not only the brands.
Expert comment on beauty or style. Dermatologists, stylists, designers and colourists get quoted because the title publishes service journalism constantly.
A placed feature, written and approved by you before it runs. That is what we handle, and it is a different product from an Elle editor choosing to write about you.
About a week
One week, against a market average closer to two. Fast for a title of this size, and fast enough to sit alongside a launch rather than after it.
Your own approval is still the slow part. A draft waiting on you is not a draft in production.
Links and indexing
Do-follow. At 971,000 monthly visits and a domain rating of 73, that is the strongest fashion link available anywhere on our list. Most titles this size mark their links nofollow, as we set out in which publications give do-follow links.
It indexes reliably and it is read by AI engines, so the piece works as a citation when someone asks ChatGPT or Gemini about your category, not only as a link.
What gets turned down
Pure product listings with no angle. The title runs shopping content, but it writes it.
Unsupported health and wellness claims. Elle India accepts the health category, which many titles do not, but accepting a category is not the same as accepting a claim. The distinction is covered in why publications reject some industries.
Anything written for a different market with the names changed. Local relevance is the edition's whole proposition.
Who it suits
Fashion and beauty brands selling in India or planning to. Founders whose audience is South Asian or diaspora. Anyone who wants a recognised fashion masthead and an SEO link in the same placement, which almost nothing else on this list offers.
The short version
971,000 monthly visits, domain rating 73, do-follow, published in about a week. The largest fashion audience in our catalogue that still passes a link.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01How do you get featured in Elle India?
Three routes: pitch an editor directly, be quoted as an expert in a piece they are already writing, or use a placement service. We write the article, you approve every word before it runs, and we secure the placement. Elle India draws about 970,975 monthly visits and publishes in about a week.
02How long does it take to get published in Elle India?
About about a week from approval to publication, against a market average of roughly two weeks. Your own review sits inside that window, so a draft waiting on you is not a draft in production.
03Does Elle India give a do-follow link?
Elle India passes a do-follow link, at a domain rating of 73. That is unusual at this size: across our catalogue the larger a publication is, the less likely it is to pass authority.
04Is Elle India the same as American Elle?
No. Elle publishes in dozens of markets and each edition is a separate editorial operation. Elle India is edited in India, covers the Indian market, and has its own readership of about 971,000 a month. It is a strong placement on its own terms, and it is not the US title.
