How to Get Featured in The Hollywood Reporter
The Hollywood Reporter has covered the business of entertainment since 1930. Here is who reads it, what it covers, and how coverage works.
In most industries a bigger publication is a better publication. Entertainment is the exception, and The Hollywood Reporter is why.
Read by the people who decide
The Hollywood Reporter has covered film and television since 1930. It reports on production, deals, talent and the business of the industry, and its readership is the industry itself: producers, agents, commissioners, executives and the people who work for them.
That is a smaller audience than a consumer entertainment site and a far more useful one. A feature in a general news title is read by people who cannot cast you, fund you or commission you. A feature here is read during the working day by people who can.
What the trade actually covers
Deals, projects, the people attached to them, and the business behind all three. The trade press is interested in what is being made, who is making it, and what it means for everybody else.
A story works here when it has a project behind it. A director with a film in production, a producer who has closed financing, a company moving into a new format. Being talented is not a story. Being talented and attached to something real is.
Where people waste the budget
Chasing the biggest audience instead of the right one.
An actor with a consumer magazine feature has something nice to share. An actor covered in the trade has something an agent can point at. If the goal is bookings, funding or representation, the trade is the spend. If the goal is public profile with fans, it is not.
The other mistake is timing. Trade coverage lands hardest when something is happening. Coverage with nothing attached to it reads as what it is.
Earned and secured are not the same
A Hollywood Reporter journalist choosing to cover your project is earned, and nobody sells that. What can be arranged is a written feature built to your brief and approved by you before it runs.
Both are real. Only one is purchasable, and knowing which you are being sold is the whole of due diligence in this category. Ask directly, and treat an unclear answer as the answer.
Getting started
Publisive places clients in The Hollywood Reporter and across the entertainment trade and consumer press. We write the piece to your brief, you approve every word, and we tell you plainly which route a placement takes.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01Why is a trade feature better than a bigger publication in entertainment?
Because the readership can act on it. A general news title is read by people who cannot cast, fund or commission you. The Hollywood Reporter is read during the working day by producers, agents and commissioners who can.
02Do I need a project attached to get covered?
It helps enormously. The trade press covers work rather than potential, so a feature arriving alongside a film in production or a closed financing does considerably more than one published into silence.
03Can Hollywood Reporter coverage be bought?
A journalist choosing to cover your project cannot be bought by anyone. A written feature produced to your brief and approved by you before it runs is a secured placement, which is a real published article and a paid service.
