How to Get Featured in Esquire Australia
Esquire Australia draws about 126,000 monthly visits, passes a do-follow link, and takes one to three weeks.
The name travels, the readership does not
Esquire is recognised everywhere. The Australian edition carries that recognition while reaching an Australian reader, which is a better combination for an Australian business than the US edition a local customer will never open.
It commissions locally, so its subjects are largely Australian rather than syndicated. The title's format is the long profile, men's style, culture and business, which makes it a natural home for a founder story rather than a product announcement.
Australia is also a market where trade titles frequently outperform national ones for B2B. Esquire is the opposite case: it is the consumer-facing, recognisable name.
The routes in
Profiles. Founders, executives, people who have built something.
Men's style and grooming.
Culture and business commentary.
A placed feature, written and approved by you before it runs.
One to three weeks
The widest window in this set. Treat it as three weeks when planning, not one.
Links and indexing
Do-follow, which is uncommon for an Esquire edition and is a real advantage here.
It indexes and AI engines read it. For an Australian founder, that combination is the route to being the answer in your own market rather than in someone else's.
What gets turned down
Copy written for a US reader.
Product-led pitches with no person in them, given the title's format.
Claims that cannot be supported, as everywhere.
Who it suits
Founders and executives in Australia. Men's premium brands selling there. Professional services whose clients are Australian. Anyone who wants a recognised masthead plus a link in one placement.
The short version
126,000 monthly visits, do-follow, one to three weeks. The Esquire name, commissioned locally, reaching the market you actually sell to.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01How do you get featured in Esquire Australia?
Three routes: pitch an editor directly, be quoted as an expert in a piece they are already writing, or use a placement service. We write the article, you approve every word before it runs, and we secure the placement. Esquire Australia draws about 125,811 monthly visits and publishes in one to three weeks.
02How long does it take to get published in Esquire Australia?
About one to three weeks from approval to publication, against a market average of roughly two weeks. Your own review sits inside that window, so a draft waiting on you is not a draft in production.
03Does Esquire Australia give a do-follow link?
Esquire Australia passes a do-follow link, at a domain rating of 53. That is unusual at this size: across our catalogue the larger a publication is, the less likely it is to pass authority.
04Is Esquire Australia worth it over the US edition?
For an Australian business, yes. The name is recognised identically in both cases, but the Australian edition reaches Australian readers and the US edition does not. A masthead your customer recognises, in front of your customer, beats the same masthead in front of someone else's.
