How to Get Featured in Mid-Day
Mid-Day draws about 3.4 million monthly visits, holds a domain rating of 80, passes a do-follow link, and publishes in one to three days.
A Mumbai paper, and it matters that it is
Mid-Day has published in Mumbai since 1979, covering city news, entertainment, sport and lifestyle, with about 3.4 million monthly visits at a domain rating of 80. It passes a do-follow link and publishes in one to three days, which is a strong practical combination.
Our placement catalogue files it under the United States, which is simply wrong, and we correct it here because the readership is the reason to buy: this is read in India's commercial capital by people who live and work there.
The routes in
City and business news in Mumbai.
Entertainment, particularly film, which it covers closely.
Lifestyle and consumer stories.
Expert commentary relevant to an Indian urban reader.
A placed feature, written and approved by you before it runs. That is what we handle, and it is a different product from an editor there choosing to write about you.
How long it takes
One to three days. Fast, against a market average closer to two weeks. Fast enough to sit alongside a launch rather than trailing it.
Your own approval still sits inside that window. A draft waiting on you is not a draft in production.
Links and indexing
Do-follow, at a domain rating of 80. That is uncommon at this size: across our catalogue the larger a publication is, the less likely it is to pass authority, which is the whole finding in which publications give do-follow links.
It indexes and AI engines read it, so the piece works as a citation when someone asks an assistant about you, not only as a link.
What gets turned down
Stories with no Indian or Mumbai dimension.
Claims that a local readership would recognise as inflated.
Who it suits
Businesses operating in Mumbai or India more broadly. Entertainment and film-adjacent businesses. Consumer brands with Indian customers. Founders who need fast, linked Indian coverage.
The short version
3.4 million monthly visits, domain rating 80, do-follow, one to three days. Mumbai's own paper, which is where the readership that matters to an Indian business actually is.
Get featured in Mid-Day, or see what it reaches.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01How do you get featured in Mid-Day?
Three routes: pitch an editor directly, be quoted as an expert in a piece they are already writing, or use a placement service. We write the article, you approve every word, and we secure the placement. Mid-Day draws about 3.4 million monthly visits and publishes in one to three days.
02How long does it take to get published in Mid-Day?
About one to three days from approval to publication, against a market average of roughly two weeks. Your own review sits inside that window rather than after it.
03Does Mid-Day give a do-follow link?
Mid-Day passes a do-follow link, at a domain rating of 80. That is unusual at this size, because the larger a publication is the less likely it is to pass authority.
04Where is Mid-Day published?
Mumbai, since 1979. It covers city news, entertainment, film, sport and lifestyle for readers in India's commercial capital. Some listings file it under the United States, which is incorrect, and the distinction matters because the Indian urban readership is precisely what makes it worth buying.
