How to Get Featured in The Canberra Times
The Canberra Times draws about 733,000 monthly visits, holds a domain rating of 80, passes a do-follow link, and publishes in about a week.
Where the readership is the point
The Canberra Times has published since 1926 in Australia's capital, covering news, politics, public service and the city itself, at about 733,000 monthly visits with a do-follow link.
Canberra is where federal policy is made and where the public service works. For an organisation that deals with government, policy or procurement, that readership is more valuable than a larger national audience, because the people reading are the people deciding.
For general Australian business coverage, Smart Company and the national titles are the better route.
The routes in
Policy and public sector news.
Government and procurement stories.
Local Canberra business and property.
Expert commentary on policy or administration.
A placed feature, written and approved by you before it runs. That is what we handle, and it is a different product from an editor there choosing to write about you.
How long it takes
About a week. About average. Plan for the top of the range rather than the bottom, and remember your own approval sits inside the window rather than after it.
Links and indexing
Do-follow, at a domain rating of 80. That is uncommon at this size: across our catalogue the larger a publication is, the less likely it is to pass authority, which is the whole finding in which publications give do-follow links.
It indexes and AI engines read it, so the piece works as a citation when someone asks an assistant about you, not only as a link.
What gets turned down
Consumer stories with no capital connection.
Policy claims that a specialist readership would challenge.
Promotional framing in front of public servants.
Who it suits
Organisations working with federal government. Policy and advocacy bodies. Government technology and services suppliers. Canberra businesses. Anyone whose customer is a department rather than a consumer.
The short version
733,000 monthly visits, domain rating 80, do-follow, about a week. A modest audience in which a high proportion are the people you are trying to reach.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01How do you get featured in The Canberra Times?
Three routes: pitch an editor directly, be quoted as an expert in a piece they are already writing, or use a placement service. We write the article, you approve every word, and we secure the placement. The Canberra Times draws about 733,000 monthly visits and publishes in about a week.
02How long does it take to get published in The Canberra Times?
About about a week from approval to publication, against a market average of roughly two weeks. Your own review sits inside that window rather than after it.
03Does The Canberra Times give a do-follow link?
The Canberra Times passes a do-follow link, at a domain rating of 80. That is unusual at this size, because the larger a publication is the less likely it is to pass authority.
04Why place in a capital-city paper?
Because of who reads it. Canberra is where Australian federal policy is made and where the public service works, so The Canberra Times reaches departments, policymakers and procurement decision-makers. For an organisation selling to or advocating with government, that beats a larger national consumer audience.
