How to Get Featured in Harper's Bazaar Australia
In fashion and luxury the masthead matters as much as the words. Here is what Harper's Bazaar Australia covers and how coverage works.
In most categories the article does the work. In fashion and luxury the masthead does a large part of it before anyone reads a word.
What the name does
Harper's Bazaar Australia covers fashion, beauty, luxury and culture, with a readership that follows designers, brands and the people behind them.
The title signals a level. A brand talking about itself on social media is one of thousands doing the same thing. The same brand in Harper's Bazaar is positioned, and positioning is the thing that is hardest to manufacture on your own.
The Australian edition points that at the market that can actually buy from you, which a US or UK edition does not.
What fits
Fashion and beauty brands, luxury and lifestyle products, and designers or creative founders whose work has a visual case to make.
Strong imagery is not a bonus in this category. It is part of whether a story is publishable, and a brand with weak photography gets less from this kind of coverage than it expects.
The common mistake
Going for a fashion masthead before the brand is ready to be looked at closely.
Coverage increases attention on everything, including the parts that are not finished. If the site, the packaging or the photography would not survive a careful look, the feature arrives too early.
Earned versus secured
An editor choosing to feature your brand is earned coverage, and it cannot be bought.
A feature written to your brief and approved by you before publication is a secured placement. It is a real article under a masthead people recognise instantly, and it is paid. Both are legitimate, and a provider should name which one you are buying the first time you ask.
Getting started
Publisive places clients in Harper's Bazaar Australia and across fashion and luxury titles. We write the piece to your brief, you approve every word, and we tell you which route it takes.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01Why does the masthead matter so much in fashion?
Because positioning is the hardest thing to manufacture on your own. A brand talking about itself on social media is one of thousands. The same brand in Harper's Bazaar is placed at a level, and that placement is what the coverage buys.
02Does the Australian edition matter?
It points the recognition at the market that can buy from you. A US or UK edition carries the same name but reaches people who cannot purchase from an Australian brand.
03When is it too early for a fashion feature?
When the site, the packaging or the photography would not survive a careful look. Coverage draws attention to everything, so a brand that is not ready gets less from a feature than it expects.
