How to Get Featured in Business Insider Africa
Business Insider Africa draws about 13.3 million monthly visits, holds a domain rating of 92, passes a do-follow link, and publishes in about a week.
A recognised masthead, pointed at an underserved market
Business Insider Africa covers business, technology, finance and markets across the continent, under the Business Insider name, with about 13.3 million monthly visits at a domain rating of 92.
Two things make it worth attention. African business is thinly covered by the major international titles, so a serious publication aimed specifically at that market reaches readers nobody else is reaching. And unlike the US edition, this one passes a do-follow link, at an authority level where almost nothing does.
The routes in
Company and market news across African markets.
Technology and fintech, the continent's most active sector.
Founder and executive profiles.
Economic and policy commentary.
A placed feature, written and approved by you before it runs. That is what we handle, and it is a different product from an editor there choosing to write about you.
How long it takes
About a week. About average. Plan for the top of the range rather than the bottom, and remember your own approval sits inside the window rather than after it.
Links and indexing
Do-follow, at a domain rating of 92. That is uncommon at this size: across our catalogue the larger a publication is, the less likely it is to pass authority, which is the whole finding in which publications give do-follow links.
It indexes and AI engines read it, so the piece works as a citation when someone asks an assistant about you, not only as a link.
What gets turned down
Stories with no African dimension.
Figures about market size or traction that cannot be evidenced.
Promotional framing.
Who it suits
Companies operating in or entering African markets. African founders and startups. Fintech and mobile money businesses. Investors and funds active on the continent. Anyone who wants the Business Insider name with a link attached.
The short version
13.3 million monthly visits, domain rating 92, do-follow, about a week. A recognised masthead covering a market the big titles mostly skip, and it links.
Get featured in Business Insider Africa, or see what it reaches.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01How do you get featured in Business Insider Africa?
Three routes: pitch an editor directly, be quoted as an expert in a piece they are already writing, or use a placement service. We write the article, you approve every word, and we secure the placement. Business Insider Africa draws about 13.3 million monthly visits and publishes in about a week.
02How long does it take to get published in Business Insider Africa?
About about a week from approval to publication, against a market average of roughly two weeks. Your own review sits inside that window rather than after it.
03Does Business Insider Africa give a do-follow link?
Business Insider Africa passes a do-follow link, at a domain rating of 92. That is unusual at this size, because the larger a publication is the less likely it is to pass authority.
04Is Business Insider Africa the same as Business Insider?
It carries the same masthead and covers African business, technology and markets specifically. The practical differences matter: the Africa edition passes a do-follow link where the US edition does not, and it reaches a readership the main title does not serve. The two are separate placements, not substitutes.
