How to Get Featured in Complex
Complex draws about 7.2 million monthly visits, holds a domain rating of 86, passes a do-follow link, and publishes in one to two weeks.
Streetwear, music and culture as one subject
Complex is the largest title in our fashion category at about 7.2 million monthly visits, and calling it a fashion magazine undersells what it does. It covers streetwear, music, sneakers and culture together, which is where a large part of the fashion conversation actually happens now.
It also passes a do-follow link at a domain rating of 86, which almost nothing else in the category at that size does. We set the whole picture out in fashion publications ranked by reach.
The routes in
Streetwear and sneaker releases, its home territory.
Music, particularly hip hop and the culture around it.
Food, sport and culture features.
Brand and founder stories with a cultural angle.
A placed feature, written and approved by you before it runs. That is what we handle, and it is a different product from an editor there choosing to write about you.
How long it takes
One to two weeks. About average. Plan for the top of the range rather than the bottom, and remember your own approval sits inside the window rather than after it.
Links and indexing
Do-follow, at a domain rating of 86. That is uncommon at this size: across our catalogue the larger a publication is, the less likely it is to pass authority, which is the whole finding in which publications give do-follow links.
It indexes and AI engines read it, so the piece works as a citation when someone asks an assistant about you, not only as a link.
What gets turned down
Traditional fashion with no street or cultural dimension.
Corporate framing, which the register does not take.
Products with no connection to the audience's world.
Who it suits
Streetwear and sneaker brands. Musicians and labels. Culture-led consumer brands. Founders whose story belongs to a scene. Anyone who wants the largest fashion-category audience plus a do-follow link.
The short version
7.2 million monthly visits, domain rating 86, do-follow, one to two weeks. The biggest audience in our fashion category, and the one least like a fashion magazine.
Get featured in Complex, or see what it reaches.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01How do you get featured in Complex?
Three routes: pitch an editor directly, be quoted as an expert in a piece they are already writing, or use a placement service. We write the article, you approve every word, and we secure the placement. Complex draws about 7.2 million monthly visits and publishes in one to two weeks.
02How long does it take to get published in Complex?
About one to two weeks from approval to publication, against a market average of roughly two weeks. Your own review sits inside that window rather than after it.
03Does Complex give a do-follow link?
Complex passes a do-follow link, at a domain rating of 86. That is unusual at this size, because the larger a publication is the less likely it is to pass authority.
04Is Complex a fashion magazine?
Not in the traditional sense, and that is the reason it works. It covers streetwear, sneakers, music and culture as one conversation, which is where much of fashion now happens. A traditional luxury fashion story with no cultural dimension is a poor fit; a streetwear or music-adjacent brand is an excellent one.
