How to Get Featured in LA Wire
LA Wire covers business, culture and the people building things on the west coast. Here is why a regional dateline is worth more than it looks.
A feature with no particular home reads like a feature with no particular reason to exist. A dateline fixes that, and it is the most underrated thing a regional title gives you.
What a regional title does
LA Wire covers business, culture and the people building things on the west coast, with a focus on profile features.
Regional relevance is worth more than the traffic numbers suggest. A story set somewhere specific reads as reported rather than assembled. For a business whose customers are in a city, that specificity also does something practical: it puts you in front of people who can actually walk into your premises.
Who it suits
West coast businesses, anyone in entertainment or the creative industries, and local service providers whose market has a boundary on a map.
If your customers are everywhere, a regional title is a weaker choice and a national one is better. If your customers are in Los Angeles, the reverse is true, and it is not close.
The profile format
LA Wire leans towards profiles, which changes what makes a good story. A profile needs a person in it: how they got here, what they decided, what they got wrong.
Companies struggle with this. The instinct is to supply a description of the business, and a description of a business is not a profile. The founder has to be willing to be the subject.
Earned versus secured
A writer choosing to profile you independently is earned coverage, and it is not for sale.
A feature produced to your brief and approved by you before it runs is a secured placement. It is real, it stays indexed, and it is paid. Neither is a problem. Not knowing which you bought is.
Getting started
Publisive places clients in LA Wire and across regional and national press. We write the piece to your brief, you approve every word, and we tell you which route a placement takes.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01Is regional coverage worth it compared to a national title?
It depends entirely on where your customers are. If they are in Los Angeles, a regional title reaches them and reads as grounded. If they are everywhere, a national title does more for the same money.
02What does a profile-led format require from me?
A willingness to be the subject. How you got here, what you decided, what you got wrong. Companies tend to supply a description of the business instead, and that does not make a profile.
03Can LA Wire coverage be guaranteed?
Earned coverage cannot be guaranteed by anyone. A secured placement, written to your brief and approved by you before it runs, can be arranged and is a paid service.
