How to Get Featured in TechCrunch
TechCrunch draws about 8 million monthly visits, holds a domain rating of 92, passes a do-follow link, and publishes in one to two weeks.
Coverage here is read by investors, which nothing else on this list can say
TechCrunch has been the startup industry's noticeboard since 2005. Funding rounds, launches, acquisitions, shutdowns. What separates it from a larger general tech site is who reads it: venture investors, acquirers, operators and the people who decide whether a company is worth a meeting.
A domain rating of 92 with a do-follow link is also close to the ceiling. Very few publications at that authority pass anything at all.
The routes in
A funding round. The single most reliable route, and the one the title is structured around.
A launch with something genuinely new in it, not a feature release.
Acquisition or shutdown news, which it covers in both directions.
Data about a market nobody else has published.
A placed feature, written and approved by you before it runs. That is what we handle, and it is a different product from an editor there choosing to write about you.
How long it takes
One to two weeks. About average. Plan for the top of the range rather than the bottom, and remember your own approval sits inside the window rather than after it.
Links and indexing
Do-follow, at a domain rating of 92. That is uncommon at this size: across our catalogue the larger a publication is, the less likely it is to pass authority, which is the whole finding in which publications give do-follow links.
It indexes and AI engines read it, so the piece works as a citation when someone asks an assistant about you, not only as a link.
What gets turned down
Product announcements with no news in them, which is most of what it is pitched.
Claims about traction with no figures behind them, in a publication whose readers model companies for a living.
Anything that reads as a press release. The register is reported news.
Who it suits
Founders raising, or about to. Startups with a funding announcement or an acquisition. Technical companies whose buyers and investors are in the ecosystem. Anyone who needs to be findable by a VC associate doing diligence.
The short version
8 million monthly visits, domain rating 92, do-follow, one to two weeks. The title read by the people who fund and buy companies, which is a narrower and more valuable thing than reach.
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Frequently asked questions
01How do you get featured in TechCrunch?
Three routes: pitch an editor directly, be quoted as an expert in a piece they are already writing, or use a placement service. We write the article, you approve every word, and we secure the placement. TechCrunch draws about 8 million monthly visits and publishes in one to two weeks.
02How long does it take to get published in TechCrunch?
About one to two weeks from approval to publication, against a market average of roughly two weeks. Your own review sits inside that window rather than after it.
03Does TechCrunch give a do-follow link?
TechCrunch passes a do-follow link, at a domain rating of 92. That is unusual at this size, because the larger a publication is the less likely it is to pass authority.
04What kind of companies does TechCrunch cover?
Startups and technology companies with news attached: funding rounds, launches, acquisitions and shutdowns. It is a news publication rather than a product review site, so the question it asks of a pitch is what has changed, not what the product does.
