How to Get Featured in WWD
WWD draws about 6.9 million monthly visits, holds a domain rating of 88, and publishes in one to two weeks.
Six times bigger than Vogue, and a different publication entirely
Women's Wear Daily has covered the business of fashion since 1910: brands, retail, wholesale, manufacturing, appointments and the executives running all of it.
The comparison that makes the point is with Vogue. WWD has about 6.9 million monthly visits against 1.1 million for the Vogue edition we can place in, and almost nobody outside the industry has read a word of it. One is the most famous fashion title in the world and reaches shoppers. The other is six times the size and reaches buyers.
That is the whole decision, and it is the subject of trade publication vs consumer publication. If you are a label looking for stockists, WWD is the correct placement and Vogue is close to useless. If you sell direct to consumers, it is exactly the other way round.
The routes in
Business news: funding, expansion, distribution deals, market entries.
Retail and wholesale stories, which is its central subject.
Executive appointments and industry moves.
Market data and analysis from someone who operates in the sector.
A placed feature, written and approved by you before it runs. That is what we handle, and it is a different product from a WWD reporter choosing to write about you.
How long it takes
One to two weeks. About average. Plan for the top of the range, and remember your own approval sits inside the window rather than after it.
Links and indexing
Nofollow. No ranking authority passes, which is normal at a domain rating of 88. Buy it for who reads it.
It indexes. Our placement catalogue records WWD as not read by AI engines, so treat that visibility as absent rather than assumed. That is worth stating, because at this size people assume otherwise.
What gets turned down
Consumer marketing copy. The readers are professionals and the register has to match.
Claims about sales, stockists or market position that the industry would know to be wrong. Everyone in fashion knows everyone.
Stories with no commercial consequence, in a paper whose subject is commerce.
Who it suits
Labels looking for stockists or distribution. Wholesalers, suppliers and manufacturers. Fashion technology, logistics and services selling into the industry. Retail property and brokerage. Anyone whose customer owns a shop rather than shops in one.
The short version
6.9 million monthly visits, domain rating 88, nofollow, one to two weeks, not read by AI engines. Six times the size of Vogue and read by an entirely different person.
Get featured in WWD, or see what it reaches.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01How do you get featured in WWD?
Business news is the route: funding, distribution deals, market entries, appointments or market data from someone who operates in the sector. We write the article, you approve every word, and we secure the placement. WWD draws about 6.9 million monthly visits and publishes in one to two weeks.
02How long does it take to get published in WWD?
One to two weeks from approval, about the market average. Your own review sits inside that window rather than after it.
03Does WWD give a do-follow link?
No, WWD marks its outbound links nofollow, which is normal at a domain rating of 88. It is bought for who reads it. Our catalogue also records it as not read by AI engines, so treat that visibility as absent.
04Is WWD better than Vogue?
For a different buyer. WWD has about 6.9 million monthly visits against 1.1 million for the Vogue edition we can place in, and it is read by buyers, wholesalers and executives rather than shoppers. If you want stockists, WWD is correct and Vogue is close to useless. If you sell direct to consumers, it is the other way round.
