How to Get Featured in Khaleej Times
- ▸Khaleej Times has unusually deep reach among the UAE's resident professional communities, particularly the South Asian population.
- ▸For consumer-facing businesses that audience often outperforms a pure business title.
- ▸Match the publication to who actually buys from you, not to which name sounds most impressive.
Khaleej Times is one of the oldest English-language newspapers in the UAE, and its readership looks different to the other nationals in a way that matters commercially.
Who actually reads it
Khaleej Times has particularly strong penetration among the UAE's large resident expatriate communities, especially the South Asian professional population that makes up a substantial share of the country.
For a consumer-facing business, that is frequently a better audience than a pure business title. These are the people who buy things, use services, and make everyday commercial decisions across the Emirates.
Why that beats a business masthead sometimes
Founders default to business publications because they sound more serious. But if you sell to people rather than to boardrooms, a paper the working population actually reads does more for you than one their CFO might.
Match the publication to who buys from you, not to which name sounds most impressive in a pitch deck.
What gets coverage
Stories with a genuine UAE connection: businesses serving the local market, people with real standing in their community or field, developments that affect residents, and human-interest angles with local resonance.
The newsroom is covering the country its readers live in. A story that could have run anywhere is a story with no reason to run here.
Two different products
As with every national title, there is a difference between earned journalism, where a reporter chooses to write about you, and a secured placement, which is a written feature produced to your brief. The first cannot be bought. The second can, and there is nothing wrong with it as long as it is described accurately.
Ask which one is on the table before you pay for anything.
Getting started
Publisive places clients in Khaleej Times and across the UAE press. You tell us what you want to be known for, we write it, you approve it, and we handle the placement.
See how we work in the UAE, or the Khaleej Times placement page.
