How to Get Featured in Nylon
Nylon draws about 480,000 monthly visits, holds a domain rating of 80, and passes a do-follow link. It publishes in one to two weeks.
Fashion and music, not fashion then music
Nylon launched in 1999 as a print magazine about downtown New York, where style and new music were the same conversation. Print closed in 2017 and the title carried on online without changing that premise.
It is the clearest example in our catalogue of a title whose audience is defined by an overlap rather than a category. Readers are in their twenties, follow new artists, and buy beauty and fashion as part of the same identity.
If your customer sits in that overlap, Nylon does something a larger general fashion title cannot. If they do not, a larger title is the better buy.
The routes in
Music. Artists, releases, tours. Nylon covers new acts as a matter of format, which is why it suits performers as well as brands.
Beauty with a point of view. Not a shade range, a reason.
Youth and streetwear brands. The audience is the one that decides what becomes normal.
A placed feature, written and approved by you before it runs.
One to two weeks
Standard for the category. Not the title to use when something publishes next week.
Links and indexing
Do-follow, at a domain rating of 80. That is the joint-highest do-follow link in fashion on our list, level with The Zoe Report.
It indexes and AI engines read it. For a music act, that second part matters more than people expect: assistants increasingly answer "who is X" from indexed coverage, and a Nylon page is the kind of source they use.
What gets turned down
Corporate framing. The register is editorial and young, and a press release rewritten does not survive it.
Products with nothing behind them. Nylon covers things with a story attached to a person or a scene.
Anything aimed at a reader over about forty. That is not a judgement, it is the audience.
Who it suits
Streetwear and youth brands. Musicians and labels, especially earlier in a career. Beauty brands whose customer is young. Founders who are themselves part of a creative scene rather than adjacent to one.
The short version
480,000 monthly visits, domain rating 80, do-follow, one to two weeks. The title where fashion and music are one audience rather than two.
Get featured in Nylon, or see what it reaches.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01How do you get featured in Nylon?
Three routes: pitch an editor directly, be quoted as an expert in a piece they are already writing, or use a placement service. We write the article, you approve every word before it runs, and we secure the placement. Nylon draws about 479,814 monthly visits and publishes in one to two weeks.
02How long does it take to get published in Nylon?
About one to two weeks from approval to publication, against a market average of roughly two weeks. Your own review sits inside that window, so a draft waiting on you is not a draft in production.
03Does Nylon give a do-follow link?
Nylon passes a do-follow link, at a domain rating of 80. That is unusual at this size: across our catalogue the larger a publication is, the less likely it is to pass authority.
04Who reads Nylon?
A readership mostly in its twenties that follows fashion, beauty and new music as one subject rather than three. If your customer sits in that overlap, Nylon reaches them more precisely than a larger general fashion title would. If they do not, the larger title is the better buy.
