How to Get Featured in The Independent
The Independent is one of the UK's major national titles. Here is what its newsroom covers, who reads it, and the difference between the two routes in.
The Independent is one of a small handful of UK national names that people ask for without being prompted. That recognition is most of what you are buying, and it travels well beyond Britain.
A national masthead, not a trade title
The Independent covers politics, business, culture and comment for a large domestic and international readership. It is a general news title, which means its audience is broad rather than targeted.
That cuts both ways. If your buyer is a specific professional, a trade publication reaches more of them. If your buyer is a person who has never heard of you and is deciding whether you are real, a national masthead does something no trade title can.
What a UK newsroom is looking for
National desks run on news value. Something has to have happened, or something has to be changing, and a reader who does not know you has to care by the second paragraph.
The angles that travel are a number nobody else can publish, a position on something being argued about publicly, or a story about a person rather than a company. A product launch is not any of those. A founder explaining what three years of their own pricing data says about where a market is heading might be.
The mistake that costs the most
Buying the biggest name available and expecting it to do a job it was never going to do.
A UK national is worth it when your market is Britain, or when you need a name that an international audience recognises instantly. It is a poor use of money when your customers are all in one American state, or when they are professionals who read one specific trade title and nothing else. Pick the reader first.
Two different things get called coverage
A journalist at The Independent deciding to write about you is earned coverage. Nobody can sell that, and anyone promising it with a guarantee is describing something else.
What can be arranged is a written feature produced to your brief, which you approve word for word before anything is published. That is a real article on a real masthead, and it stays indexed. It is also a paid placement, and a straight provider will say so without being asked.
The question worth putting to anyone selling you UK coverage is simply which of the two you are buying. A clear answer tells you what you are getting. A vague one is the answer.
Getting started
Publisive places clients in The Independent and across the UK national and regional press. We write the piece to your brief, you approve every word, and we are clear about what the placement is before you commit.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01Can you get featured in The Independent?
Through a secured placement, yes: a written feature produced to your brief that you approve in full before publication. What nobody can sell is earned coverage, where an Independent journalist independently decides to write about you.
02Is The Independent worth it for a business outside the UK?
It is worth it when your market is Britain, or when you need a name an international audience recognises instantly. If your customers are concentrated in one other country, or read one specific trade title, the money usually works harder elsewhere.
03What should I ask a provider offering UK national coverage?
Which of the two routes you are buying, and how the piece will appear on the page once it runs. A clear answer tells you what you are getting. A vague one is itself the answer.
