How to Get Featured in The Zoe Report
The Zoe Report draws about 656,000 monthly visits, holds a domain rating of 80, and passes a do-follow link. It publishes in one to two weeks.
A recommendation engine with a masthead
The Zoe Report began in 2009 as the stylist Rachel Zoe's newsletter and grew into a fashion and beauty title. It is now published alongside Bustle and Nylon.
The register never changed. Almost everything on it exists to help a reader choose between two things: which coat, which serum, which bag. That is unusual, and it is why a product fits there naturally rather than sitting in the page like an advertisement.
Domain rating 80 is also high for the category. Only four fashion titles in our catalogue rate higher, and three of them refuse to link.
The routes in
A product worth recommending. The title writes shopping guides continuously and needs things to put in them.
A trend with evidence. Something changing in how people dress or buy, with a reason behind it.
Expert voice. Stylists, dermatologists and founders get quoted in service pieces.
A placed feature, written and approved by you first. That is our product.
One to two weeks
Average for the category. Plan around a fortnight rather than a week, and start before the launch date rather than on it.
Links and indexing
Do-follow, at a domain rating of 80. For a buyer who wants SEO value from a fashion placement, this and Elle India are the two strongest options on the list.
It indexes and it is read by AI engines, so it works as a source when someone asks an assistant what to buy in your category. That is a growing share of the value, and it is covered in how AI engines choose their sources.
What gets turned down
Anything that cannot be bought. The title is built around purchase, so a service with no product is a harder fit than a product is.
Claims about results that nobody can stand behind, particularly in beauty.
Copy written in brand voice. The piece reads as the publication's recommendation, which means it has to sound like the publication.
Who it suits
Direct-to-consumer fashion and beauty brands, because the reader is already deciding. Stylists and image professionals, whose work the title exists to showcase. Anyone who wants a strong do-follow link from a title a consumer actually recognises.
The short version
656,000 monthly visits, domain rating 80, do-follow, one to two weeks. A title whose whole format is recommending things, which is a good place to be recommended.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01How do you get featured in The Zoe Report?
Three routes: pitch an editor directly, be quoted as an expert in a piece they are already writing, or use a placement service. We write the article, you approve every word before it runs, and we secure the placement. The Zoe Report draws about 656,090 monthly visits and publishes in one to two weeks.
02How long does it take to get published in The Zoe Report?
About one to two weeks from approval to publication, against a market average of roughly two weeks. Your own review sits inside that window, so a draft waiting on you is not a draft in production.
03Does The Zoe Report give a do-follow link?
The Zoe Report passes a do-follow link, at a domain rating of 80. That is unusual at this size: across our catalogue the larger a publication is, the less likely it is to pass authority.
04What kind of brands does The Zoe Report cover?
Fashion and beauty products a reader can buy, which is most of its output. A service with no product is a harder fit than a product is. It suits direct-to-consumer brands, stylists and image professionals particularly well because the reader arrives already deciding what to purchase.
