How to Get Featured in US Reporter
US Reporter runs national features on founders and professionals. Here is why the format gives you room a news item never does.
Some businesses can be explained in a sentence. Most cannot, and those are the ones a short news item fails.
The format is the point
US Reporter publishes national business and human-interest features covering founders, professionals and the companies they run.
A feature gives you several hundred words to explain what you do, who it is for and why it exists. A news item gives you a headline and a paragraph. If your business needs context before it makes sense, that difference decides whether the coverage does anything.
That depth is also what keeps the article useful long after it publishes. A prospect who finds it in a year gets an explanation rather than an announcement.
Who it suits
Founders and small business owners, professionals and practitioners, and service companies whose value is in how they work rather than in a product you can photograph.
Service businesses in particular are badly served by short-form coverage. The thing that makes them good is a process, and a process takes paragraphs.
What makes a feature work
A person, a decision and a reason. The strongest version is usually a founder explaining why they built the thing in a way that tells the reader something about the industry, not just about the company.
Avoid the temptation to list achievements. A reader remembers one specific story and forgets ten accomplishments.
Earned versus secured
A journalist independently deciding to write about you is earned, and no one can sell it.
A feature written to your brief and approved by you before publication is a secured placement, which is a real published article and a paid service. The distinction is worth understanding even though both produce a genuine piece.
Getting started
Publisive places clients in US Reporter and across the national feature press. We write the piece to your brief, you approve every word, and we are straight about what the placement is.
We write and place features in the publications our clients choose. About us
Frequently asked questions
01Why does the feature format matter?
Because most businesses cannot be explained in a sentence. A feature gives room for what you do, who it is for and why it exists. A short news item gives a headline and a paragraph, which fails any business needing context.
02What kind of business suits US Reporter?
Founders and small business owners, professionals and practitioners, and service companies whose value is in how they work rather than in a product you can photograph. Service businesses in particular are poorly served by short-form coverage.
03What makes a feature work?
A person, a decision and a reason, usually a founder explaining why they built the thing in a way that tells the reader something about the industry. A list of achievements is forgotten; one specific story is not.
